Ubi Soft hat Pläne für einen massiven Einstieg ins Segment Massively-Multiplayer-Online-Games offen gelegt.

Ubi Soft hat ambitionierte Ziele im Bereich Massively-Multiplayer-Online-Games (MMO Games). Erste Erfahrungen hat der französische Konzern mit dem Europavertrieb von "EverQuest" gesammelt, einem erfolgreichen MMO-Spiel von Sony Online. Nun plant Ubi Soft, mit einem anderen Projekt auch in den USA in diesem Wachstumsmarkt Fuß zu fassen. Voraussichtlich im 1. Quartal 2002 startet dort die Vermarktung von "Shadowbane", einem MMO-Spiel des US-Entwicklers Wolfpack. Beim Vertrieb der Box-Version will Ubi Soft seine Marketingerfahrungen sowie das renommierte Vertriebsnetz voll ausschöpfen. Die eigentliche Onlinewelt soll von einer neu gegründeten Division betreut werden. Ubi Soft erwartet von "Shadowbane" einen Erlös, der bis Ende 2003 die 40 Mio. Dollar Marke überschreiten soll.

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Stephan Steininger
Stephan Steininger
Stephan Steininger is Director of Operations and Editor-in-Chief of GamesMarket. As part of the magazine since its inception in 2001, he knows the GSA games industry by heart.
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