Following its restructuring into five Creative Houses, Ubisoft has announced further changes. In the context of a persistently more selective market, the French company conducted a thorough review of its content pipeline in December 2025 and January 2026, as part of finalising the Group's new operating model. This led to the strategic decision to refocus the portfolio, reallocate resources and comprehensively revise the roadmap over the next three years. This will support the company's objective of improving quality in the open-world adventure segment and changing its position in the GaaS-native experiences segment. The recently acquired March of Giants is cited as an example here.

Six games that do not meet the new, enhanced quality and portfolio prioritisation standards at group level will be discontinued. Among these are the remake of Prince of Persia: The Sands of Time, as well as four unannounced titles, including three new intellectual properties (IPs) and a mobile game. In parallel, the Group will allocate additional development time to seven games to ensure enhanced quality targets are met and long-term value is maximised. This includes an unannounced title that was initially planned for this fiscal year (FY26), but has been delayed until FY27 (starting in April 2026). There are rumours that this is the unannounced remake of Assassin's Creed IV: Black Flag.

As part of the transformation of its operating model, Ubisoft is intensifying its cost reduction initiatives. This includes reducing the size of the organisation and focusing resources on core value-creating activities, notably through further restructuring and strict hiring discipline across all functions. The Group is also continuing to consider potential asset divestitures. The ongoing effort to streamline operations and adjust the studio network is in progress. This includes the closure of the Halifax and Stockholm studios earlier this month, alongside restructuring at the Abu Dhabi, RedLynx and Massive studios.

Ubisoft: "The current cost reduction program of at least €100 million in fixed cost savings (Includes P&L structure costs + fixed portion of COGS (customer service and supply chain) + cash R&D (excluding performance based royalties) and excludes all profitability bonuses.) versus FY2024-25, is now expected to be fully achieved by March 2026, one year ahead of the initial FY2026-27 target. Building on this momentum, the Group is defining a 3rd and final phase of its program by setting a new objective to reduce its fixed cost base by an additional €200 million over the next two years. This brings the total reduction in fixed costs since FY2022-23 to around €500 million. This new objective is expected to bring total fixed costs to approximately €1.25 billion on a run-rate basis by March 2028, compared to €1.75 billion in FY2022-23."


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Marcel Kleffmann
Marcel Kleffmann is Chief of Content of GamesMarket and our B2B and B2C expert for hardware, market data, products and launch numbers with more than two decades of editorial experience.