Webedia Merges allyance and flow:fwd into GetHero

Webedia has merged its two influencer agencies allyance and flow:fwd into one: Named GetHero, it will now encompass the 22 people working in Hamburg and Berlin. Leadership will go to the former flow:fwd CEO Tim Krause-Murroni. The brand GetHero isn’t new; Webedia has been operating it in Poland for about ten years. The Polish and German sisters agencies will remain independent from one another, but with similar offers on the market.

"By merging the teams in Hamburg and Berlin, we are pooling existing competences and utilising expertise more efficiently. For talents and clients, this means better advice, customised concepts, increased reach and more effective campaigns," says Tim Krause-Murroni, the new Director of GetHero, explaining the merger under the new umbrella brand.

"The merger of allyance and flow:fwd and the rebranding to GetHero are key steps in further strengthening our influencer marketing strategy. With an expanded range of services from consulting to conception and production, we are focussing more on entertainment and offering our talents and customers even more comprehensive support," says Marc-Andreas Albert, CEO of Webedia Germany.