With the Festival of Future Storytellers and a Focus Day about games and film coming, we spoke to Lena Fischer of HFF Munich, Ewa Szurogajlo of Creative Europe Desk Munich an Gerhard Maier of Seriencamp about transmediality, the importance of innovation in media and serial content meeting games.
With a Focus Day examining “Where Film and Games Meet” at the Festival of Future Storytellers 2025 in Munich, the CreatiF Center of University of Television and Film Munich (HFF) and the Seriencamp are bringing movie and game makers together. The focus day consists of a full day program starting with a fishbowl brunch including Pierre Puget of Brains Narrative Studio, a worldbuilding session between literature, games and video with Metro book series author Dmitry Glukhovsky and a toolbox workshop with filmmaker Alican Eren Kuzu and coach Ramona Casasola-Greiner. The Focus Day will take place on 19 November 2025 from 10:00 a.m. at the Wavelab at HFF Munich. Registrations are open, but walk-ins are encouraged as well.
The focus on transmedia storytelling between movies and games specifically comes at a perfect time, in the wake of video game adaptations like Arcane, The Witcher or The Last of Us becoming huge successes. It has also piqued the interest of the European Union, with the Creative Europe Media program being a funding pool for both film and game makers and innovation, under which transmedia certainly falls, a regular target of Europe’s funding initiatives.
In light of the focus day, we have talked to the two organisations making it happen, as well well as with the Creative Europe Desk in Munich about how the EU is taking part. Lena Fischer is Sub-Project Lead of Integrated Production Management, Deputy Overall Project Lead at CreatiF Center, HFF Munich and a familiar face to GamesMarkt readers: She had been at Bavarian funding agency Games/Bavaria for many years before. Gerhard Maier is Artistic Director of Seriencamp Festival and Seriencamp Conference and involved in the organisation of the Festival of Future Storytellers. Ewa Szurogajlo is Funding Consultant at Creative Europe Desk Munich.
How and why is Creative Europe interested in transmedia content?
