Wiebke Wiesner Becomes New MD of MFG Baden-Württemberg
Wiebke Wiesner will become the new managing director of Medien- und Filmgesellschaft Baden-Württemberg (MFG). She will succeed Carl Bergengruen on July 1, 2026.
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From 1 July 2026 onwards, the leadership seat at Medien- und Filmgesellschaft Baden-Württemberg (MFG) will change hands: Current Managing Director Carl Bergengruen will retire, and Wiebke Wiesner will take his place. Her contract will run for five years.
Wiesner has been legal advisor and deputy managing director of the production alliance since February 2023 and took over as acting managing director of the Germany-wide interest group in May 2025. She previously worked for film funding institutions at state and federal level, including the Medienboard Berlin-Brandenburg and the German Federal Film Board (FFA).
She comments: “It is with great pleasure and respect that I look forward to the tasks ahead and the wide range of activities undertaken by MFG, from promoting film, VFX, and games to supporting the entire regional cultural and creative industries.” As managing director, she is following in worthy footsteps, Wiesner added, "because Carl Bergengruen has shaped MFG over many years with his vision and tireless commitment. For this, he deserves the highest recognition and gratitude. The current challenges for Baden-Württemberg as a film and media location, but also for Germany as a whole, are immense.“ For many years, her passion and expertise have been in film promotion. ”I am very much looking forward to continuing the proven work together with the MFG team and to developing and implementing new ideas for the future."
The board had voted Wiesner into office just now. State Secretary for the Arts Arne Braun said about that: "I am delighted that we have been able to recruit Wiebke Wiesner, who is the ideal expert for an important future field in the state. Film funding is an essential part of the state's cultural and creative industries. Wiebke Wiesner combines a passion for film with a wealth of experience. She knows how the industry networks and how film funding works. Wiebke Wiesner brings people together. She impressed the supervisory board with her expertise and dynamism. With her, Baden-Württemberg gains a managing director who will lead our film and media location into the future with power and strategy."
Clemens Bratzler, Program Director of Information at SWR, said: “The appointment of Wiebke Wiesner to the MFG management team underscores our commitment to ensuring that Baden-Württemberg continues to be a relevant and innovative force in the media, film, and creative industries. Ms. Wiesner has everything it takes to build on the successful era of Carl Bergengruen despite challenging conditions, while also setting a new course for the future.”
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