At the 2026 GDC Festival of Gaming, Xsolla unveiled its rebranded platform, presenting tools intended to assist developers in building sustainable businesses, expanding their reach globally, and fostering direct relationships with their players.
Berkley Egenes, Chief Marketing & Growth Officer at Xsolla: "The industry has changed, and we are continuing to build to help shape the future of how games launch, grow, and win. In 2026, success isn't just about launching a game. It's about owning your audience, your data, and your revenue. Our rebrand reflects our commitment to the future of video games by building the tools to help developers achieve sharper independence, smarter monetization, and long-term player relationships. This week in San Francisco is where a lot of those discussions will begin."
The company has introduced new local payment integrations across EMEA and Asia to "enable higher conversion", reduced checkout friction, and access to new paying players. The newly supported payment methods include local Amazon Pay in Japan, Zain Cash in Iraq, Tamara in Saudi Arabia and the United Arab Emirates, M-Pesa in Tanzania, and Zamtel in Zambia, as well as the Aircash app and vouchers, which are available across 12 European countries, including Germany, Italy, Spain, Poland, Croatia and Austria. All of the new payment options are available through the Xsolla Pay Station platform.
"Localized payments are one of the most powerful drivers of conversion and growth for video game developers," said Chris Hewish, President at Xsolla. "By expanding our payment coverage across 18 markets, we’re giving developers all the things they need to reach players with the payment methods they already trust without adding complexity to their operations."
Xsolla has also launched a new Reseller Programme, which enables game developers to expand into local and emerging markets that rely on vouchers, e-wallets and alternative payment methods, by working with distribution partners. Last but not least, Xsolla has introduced Xsolla Agency, a service that connects game developers with entertainment-based intellectual property (IP) and addresses challenges relating to licensing access.
