Last week, Apple lost a lawsuit accusing the tech company of abusing its dominant position by charging app developers an "unfair 30% commission through its App Store" (Reuters). Earlier this year, the Competition Appeal Tribunal ruled against Apple in a lawsuit valued at up to GBP1.5 billion (€1.7 billion), filed on behalf of about 20 million iPhone/iPad users in the UK. This marked the first mass lawsuit against a major technology company to reach trial under Britain's new class action system.
Berkley Egenes, Chief Marketing and Growth Officer at Xsolla, classifies the ruling as follows: "The UK ruling against Apple's App Store commissions is a defining moment for the industry. For years, developers have faced limitations due to restrictive platform fees that stilted innovation and fair competition. This landmark decision challenges the dominance of major app marketplaces and opens the door to more transparent, equitable business models. By reducing barriers and promoting fairer revenue sharing, the ruling could reshape how apps are distributed and monetized in the UK and beyond. At Xsolla, we've always believed in giving creators the ability to go direct-to-consumer (D2C) to provide more control over how they distribute, market, and monetize their games. This outcome validates that vision - paving the way for a more open, developer-driven future in mobile gaming."
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