yvolve Launches New Label ellinger with Witcher Collection
– 1 min read
With a new fashion brand called ellinger, merchandising company yvolve is developing its clothing offerings. The label is starting out with a Witcher collection in collaboration with CD Projekt Red.
Merchandising company yvolve from Wietmarschen-Lohne is launching a new label called ellinger, with a first appearance on this year’s gamescom. “The feedback from the community and partners was overwhelming. We are very happy with our start and excited about what’s next,” says Managing Director Florian Drees.
The stated goal of the label is to produce merchandise that can keep on par with fashion. In a first cooperation, ellinger presented an officially licensed collection for the The Witcher game series in collaboration with CD Projekt Red.
The company has been a longstanding merchandising partner for German streamers and events such as BastiGHG, Paluten, Rocket Beans and PietSmiet, and charity stream Friendly Fire.
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Pascal Wagner is Chief of Relations of GamesMarket and Senior Editor specialised in indie studios, politics, funding and academic coverage.
