Since November 2025, Anja Lorenz has been working as Senior Communications Manager Germany at ICO Partners. She took over the position from Lisa Kneidl, who recently left ICO to join Larian. Prior to this, Lorenz worked at Kalypso Media for almost two years in various roles including Community Management, Marketing Content Creation and Junior PR Management. She then spent almost four years at Faktor 3 as a Communications Consultant for clients including Activision Blizzard, Logitech G, Sennheiser Pro Audio and Capcom.

Anja Lorenz: "I am incredibly excited to be joining the ICO team as Senior Communications Manager, managing the GSA market going forward. After three years of working with games peripherals, hardware and pro equipment for the music industry it feels like coming home to dive back into games directly again. It is after all what made me fall in love with my job in the first place almost 6 years ago and I'm very excited about my new adventure with the ICO team."

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Marcel Kleffmann
Marcel Kleffmann is Chief of Content of GamesMarket and our B2B and B2C expert for hardware, market data, products and launch numbers with more than two decades of editorial experience.