Stephan Steininger

Stephan Steininger

Stephan is Editor in Chief


Sensor Tower: Europe's Mobile Gaming Market Bucks the Trend
Only if you know which social media platform to use to reach hypercasual gamers (red), casual gamers (green) and core gamers (blue) can you target them. The chart from Sensor Tower shows the average impression rate compared to the general US population. © Sensor Tower

Sensor Tower: Europe's Mobile Gaming Market Bucks the Trend

In mid-March, Sensor Tower released its "The State of Gaming 2024" report, which forecasts a two per cent decline in global mobile gaming revenues in 2023 and analyses a number of trends. In Europe, revenues outperformed the global average. 2023 was a challenging year for the mobile gaming
By Stephan Steininger 2 min read
Michael Graf to Internationalise Formats as New Head of Video Publishing
Michael Graf is the New Head of Video Publishing at Webedia Gaming Germany © Alexander Klebe

Michael Graf to Internationalise Formats as New Head of Video Publishing

Michael Graf, most recently a member of the editorial team at "GameStar" and Head of Podcast, will be responsible for all editorial video content at Webedia Gaming in Germany as Head of Video Publishing. Oliver Stannius will take on new responsibilities as Head of Studios & Events. With
By Stephan Steininger 1 min read
Sensor Tower Buys Rival Data.ai
For market analyses such as the development of the revenues of game and in-game purchases, here using the example of data for 2022, the German industry association game used data from both GfK and Data.ai. © game

Sensor Tower Buys Rival Data.ai

Data.ai is now part of the US market research company Sensor Tower. The acquisition also changes the data partner of many European industry associations, including game. In a surprising move, Sensor Tower has announced the acquisition of competitor data.ai. Financial details of the deal, which will influence business
By Stephan Steininger 1 min read