Krafton Surpasses 2 Trillion KRW in Cumulative Sales
– 1 min read
Krafton reported cumulative sales of 2.092 trillion KRW (1.4 billion Euro) and an operating profit of 967 billion KRW (647 million Euro) for the first three-quarter of 2024, fueled by growth in its PUBG franchise and increased investments in AI development.
For the third quarter, Krafton achieved 719.3 billion KRW (481.9 million Euro) in revenue, reflecting a 59.7 per cent increase year-over-year. CFO DK Bae highlighted the importance of the PUBG brand and the rising use of AI-driven services. Demand rose in part due to global updates and partnerships, such as the Lamborghini collaboration and new game modes.
One of Krafton's key achievements this quarter was the exceptional performance of its PUBG franchise, which drove a substantial portion of the revenue growth. The company saw record-breaking engagement in PUBG: Battlegrounds, particularly following major in-game events and updates. Additionally, the mobile version, Battlegrounds Mobile India (BGMI), regained momentum in India, marking a successful return to the market and strengthening Krafton’s global presence.
Under its "Scale-Up the Creative" strategy, Krafton is focused on expansion, including upcoming titles like Dark and Darker Mobile and Subnautica 2. The company invested in five new IPs and has increased its footprint in India with Battlegrounds Mobile India (BGMI), which continues to gain popularity.
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Stephan Steininger is Director of Operations and Editor-in-Chief of GamesMarket. He was one of the founding editors and is part of the magazine since its inception in 2001, he knows the GSA games industry by heart.
