Partnership Between the LEGO Group and the Pokémon Company International
The LEGO Group and The Pokémon Company International have announced a new multi-year partnership. From 2026, LEGO Pokémon will be available for the first time.
This new partnership between the LEGO Group and The Pokémon Company International will bring the world of Pokémon to life in a new way, allowing fans to build Pokémon using LEGO bricks for the first time.
Julia Goldin, Chief Product & Marketing Officer of the LEGO Group: "We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for. We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike."
Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International: "The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pokémon brand. Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026."
Never miss anything from the German, Swiss and Austrian games industry again: subscribe for free to our Daily newsletter and get all news straight to your inbox.