GamesMarkt

Business

Under the joint umbrella of "Games in Italy", from 21 to 23 August they will be showcasing 2024 in the Business Area (Hall 4.1), the variety of products that the Italian video games sector Italian video games sector has to offer - both in terms of the genres realised and the in terms of the innovative use of media.

##### Italian video games industry on course for growth

With a turnover of 150 million euros in 2022 (+30% compared to 2021), the Italian video games industry is currently considered a "small" player by international standards, but despite strong international competition, it is in a sustained growth phase with considerable development opportunities. In 2022, more than 2,400 professionals were employed on a daily basis in over 160 studios, an increase of 50% compared to the previous year. The sector is also benefiting from increasing public support in the form of tax breaks and subsidy programmes.

##### Exports all over the world

The Italian video games industry is by nature export-oriented. The main market is Europe, although its importance has recently declined (from 60% in 2021 to 43% in 2022). At the same time, trade with North America is growing (from 25% in 2021 to 40% in 2022). There is also growing interest in the Asian markets. The development, production and distribution of high-quality games that meet international tastes and are therefore internationally competitive is a top priority.

**Come and see for yourself. We cordially invite you.**

**Italy at Gamescom,**
Wednesday, 21 August, 9 a.m. to 7 p.m.
Thursday, 22 August, and Friday, 23 August, 9 a.m. to 8 p.m. each day
**Business Area: Hall 4.1, Stand CO31g - DO4Og**

**Further information on the Italian trade fair participation (such as the exhibitor catalogue) can be found here.**
Martin Schröck from the ITA/ICE office in Berlin will be available on the days of the fair for discussions and further information. You can reach us by telephone on 030 / 88 44 03 00 or by e-mail to berlino@ice.it.

**We look forward to welcoming you to our Italian booth.**

###### Exhibitors at the Gamescom Italian pavilion of the Italian Trade Agency (in alphabetical order):

- Aries Tech, https://www.ariestech.it
- Artheria, https://www.artheria.it
- BR-Digital, https://www.br-digital.it
- Digital Lighthouse Studios, https://www.digitallighthouse.it
- Fix-A-Bug, https://www.3x1010.it/area/fix-a-bug
- Febucci, https://www.febucci.com
- Gear Games, https://www.geargames.com
- Idra Interactive Studios, https://www.idrainteractivestudios.com
- IGF, https://www.italiangamesfactory.com
- Leonardo Interactive, https://www.leonardointeractive.com
- MAF (MyChips), https://www.maf.ad
- Maga Animation Studio Spa, https://www.maga-animation.com
- Power Up Publishing, https://www.power-up-team.com
- Reply Game Studios, https://www.replygamestudios.it
- Revera srl, https://www.reveravr.com
- Studio Evil, https://www.studioevil.com
- Tambu Games, https://tambugames.com
- Tiny Bull Studios, https://www.tinybullstudios.com
- Trinity Team, https://www.trinityteamgames.com
- Untold Games, https://www.untoldgames.com
- We Are Muesli, https://www.wearemuesli.it


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**About the Italian Interactive Digital Entertainment Association (IIDEA)**
IIDEA is the trade association of the Italian video games industry - founded in 2001 with the aim of with the aim of uniting the industry and becoming its voice. Its main objectives are favourable environment for the development of the industry and to promote the role of video games in the of video games in the economy, society and culture. The association publishes publishes market reports and survey results, organises network meetings, among other things, to promote cooperation with cooperation with public institutions. It supports companies in their internationalisation efforts and, with the family portal "Tutto sui Videogiochi" family portal, it promotes a conscious approach to video games.

The association currently has almost 100 members, including console manufacturers, video game publishers, developers and eSports players, as well as game competition organisers and teams. IIDEA is a member of Video Games Europe and the European Game Developers Federation. www.iideassociation.com

**About the Italian Trade Agency ITA**
The Italian Trade Agency (ITA) is a government agency for foreign trade whose mission is to promote economic and commercial relations between Italy and Germany and to help Italian manufacturers market products "made in Italy".


Meet Italy at Gamescom 2024