GamesMarkt

Business

Under the label ‘Games in Italy’, they will showcase from 20 to 22 August 2025 the diversity and creativity of the Italian video game industry in the Business Area (Hall 4.1).

###### Italian Video Game Industry on a Growth Path – Positive Trend Continues

With estimated revenues of €180 to €200 million in 2024 – representing a 36% increase compared to 2022 – the Italian video game industry remains a relatively small player on the global stage. However, it is in a sustained phase of growth, showing significant development potential, despite strong international competition. For comparison: in 2012, the industry comprised just 48 companies with a total turnover of around €20 million. The industry now comprises around 200 companies – a 25% increase over the past two years. Employment figures have also grown, from 2,400 in 2022 to 2,800 in 2024 – an increase of 17%. Moreover, the proportion of companies with more than six employees has risen to 75%, reflecting the ongoing consolidation and professionalisation of company structures.

###### Exports Around the Globe
The video games published by Italian development studios are mainly intended for the foreign market: distribution in Italy, although it has increased from 7% to 12% compared to the last survey, remains limited. In 2024, North America proved to be the most important market (37%), followed by Europe (30%), Asia (9%) and the Middle East and Africa (5%). 

###### Video Games for the World
Developing and distributing high-quality games that appeal to a global audience and meet international standards remains a top priority for Italian studios. Over the next two years, more than 80 new titles are expected to be released – 62 of which will be based on entirely new intellectual property. This underlines the sector’s strong innovative momentum and creative drive.

###### Come and see for yourself – you are cordially invited.
**Meet Italy at Gamescom** 
Wednesday, 20 August: 9 a.m. – 7 p.m. 
Thursday, 21 August: 9 a.m. – 8 p.m. 
Friday, 22 August: 9 a.m. – 8 p.m. 
**Business Area: Hall 4.1, Stand C031g – D040g**

For further details about Italy’s participation at Gamescom 2025 – including exhibitor profiles – please visit our website.

Yolanda Fernández, Senior Trade Analyst at the ITA/ICE office in Berlin, will be available during the fair and would be happy to provide more information or arrange individual meetings. You can reach us by phone at +49 30 88 44 03 00 or by email at berlino@ice.it.
We look forward to welcoming you at our joint stand.

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##### Exhibitors at the Gamescom joint stand of the Italian Trade Agency 
(in alphabetical order) 

**Aucritas,** www.aucritas.com 
Behind Aucritas is an international team of senior developers who have been working together since 2020, specializing in creating colourful games with a striking visual style.

**bit ManiaX,** www.bitmaniax.com 
bit maniaX was born in 2000 as a company selling and assembling hardwares for other businesses. In 2021 the company started to develop videogames.

**Bologna Children’s Book Fair- BCBF Games Business Centre,** www.bolognachildrensbookfair.com 
The Bologna Children’s Book Fair (BCBF) is the leading global event for the children’s publishing industry. Recognized as a premium hub for copyright exchange, BCBF brings together international professionals in the field of publishing, multimedia, licensing, illustration and animation. BCBF is much more than just a publishing event as it encompasses all possible developments in content for children, teens, and young adults and it now provides special business areas focused on audiovisual, gaming, licensing and comics, reflecting the evolution of intellectual property across different platforms.

**Broken Arms Games,** www.brokenarmsgames.com 
Broken Arms Games is an independent video game studio based in Italy, specializing in management and simulation titles for PC, mobile and console platforms. In 2021, the studio released “Hundred Days – Winemaking Simulator”, a unique wine-making management game that sold over 120,000 copies across all platforms. Currently, the studio is developing “Under Par Golf Architect”, a golf course management game set for release in early 2026, along with an unannounced project that continues the studio’s focus on innovative, system-driven gameplay.

**Italian Games Factory,** www.italiangamesfactory.com 
Italian Games Factory is a game development studio founded in 2017, specialized in creating original IPs with a focus on strategic and immersive experiences. The team, composed of professionals with backgrounds in development, game design, and storytelling, is currently working on Hell Galaxy, a space game project that blends strategy and management elements in a cyberpunk universe. The company stands out for its innovative approach to storytelling and gameplay, aiming to create deep and engaging game worlds. Based in Italy, Italian Games Factory strives to emerge in the international video game scene by developing unique and appealing IPs for a global audience of strategy and sci-fi enthusiasts.

**Leonardo Interactive,** www.leonardointeractive.com 
Leonardo Interactive is an award-winning video games publisher based in Rome. It has produced and published award-winning titles across all major platforms. Bringing games to market in both physical and digital media, the company has made notable launches to date including the award-winning Dry Drowning and the point and click adventure Willy Morgan and the Curse of Bone Town. Leonardo Interactive also owns the VLG publication which focuses on bringing the best stories ever written to the market, and also invests in game development studios and productions for the creation of successful products. We are a team of passionate specialists with an extensive knowledge of the video game industry. Our task is to make sure that players will be able to enjoy unique and unforgettable games.

**MAF**, www.maf.ad/en 
Founded in 2016, MAF leads the rewarded advertising space with innovative, non-intrusive advertising and monetization solutions for game developers. Their flagship product, the MyChips offerwall, helps unlock new revenue streams while reaching high-quality audiences, delivering up to 20% higher eCPMs than traditional methods. With offices across Europe, Asia, and the US, MAF collaborates globally with advertisers, publishers, and game developers to redefine mobile advertising. 

**Maga Animation Studio**, www.maga-animation.com 
Maga was born in 1996 with the aim of developing animation and projects for the entertainment and video game industry. The studio activities are focused on animation for game cinematic (in-game real-time or rendered), trailers – including gameplay animation, art and cinematic direction. With very solid production management our team follows with care any aspect of a project, from conception, storyboard, animation 3D/2D/mixed, VFX, final rendering and compositing. We are using CPU rendering or real-time engines such as UE, Unity, or proprietary tools. Our recent collaborations for: Ubisoft/Nintendo, Nacon, Reply Game studios, Memorable Games, Humble Games, Milestone and more.

**Megalith Interactive Studios,** www.megalithinteractive.com 
Megalith Interactive Studios is an independent game development studio founded in 2024 in Sardinia. Our team includes experienced professionals in entertainment, 3D graphics, and programming, capable of creating compelling interactive worlds. Our mission is to blend art, culture, and technology through gameplay. Our first project, IDILI, merges fiction and reality, with storytelling rooted in Sardinian heritage. With IDILI, we aim to show how games can be powerful cultural tools, telling local stories with global resonance.

**Open Lab,** www.open-lab.com 
Open Lab is a small independent studio based in Florence, that designs and develops applied and commercial games since 2012. Released 30 applied games and three commercial games: Football Drama (2019), Roller Drama (2023), Becoming Saint (2025), with the publisher Firesquid. Open Lab curates the whole design and development process – from the concept to the final publication on the stores.

**PixelsDesign,** www.fast-royal.com 
PixelsDesign develops virtual reality applications, video games and custom interactive experiences. We create immersive projects that combine advanced technology and creative design, delivering engaging solutions for companies, institutions and entertainment. Our team handles every project from concept to execution, ensuring quality, innovation and strong emotional impact.

**PowerUp Publishing,** www.power-up-team.com 
Power Up Team is a video game development company founded in 2022 as a business unit of Doc Creativity, part of the Rete Doc ecosystem, Italy’s largest network of culture and creativity professionals. We are a team of talented developers, artists and creators united to create engaging and exciting games for the B2B and B2C markets.

**Red Hog Studio,** www.redhogstudio.com 
At Red Hog Studio, we are passionate Unreal Engine developers eager to craft experiences for PC, Consoles and VR. With veteran expertise, we offer B2B services, encompassing everything from full-cycle development to multi-platform porting (PlayStation, Switch, Xbox, VR) as well as art production, MoCap, QA and specialized solutions (e.g. CI and Tool development). In parallel, we are bringing our first major title to the market, unveiling it to the general public for the first time during Gamescom.
 
**Reply Game Studios,** www.replygamestudios.it 
Reply Game Studios is the game development studio of the Reply Group, a major actor in the B2B digital transformation space. Based in Milan, the team is a mix of industry veterans and talented young game developers. Since its establishment in 2011, Reply Game Studios has released three major games: gamebook/JRPG Joe Dever’s Lone Wolf (2013 – mobile, PC and consoles), VR adventure Theseus (2017 – PS VR and PC) and AA character action game Soulstice (2022 – PS5, PS4, Xbox Series X|S and PC). Reply Game Studios is currently working on a new, unannounced project for PC and consoles in Unreal Engine 5.

**Revera,** www.reveravr.com 
Revera is a young start-up emerging from the world of Extended Reality (Virtual, Augmented, and Mixed Reality), grounded in communication methodologies. Our mission is to create immersive experiences for scientific and cultural communication, combining high visual quality and storytelling approaches typically found in the gaming industry. Each project stems from careful analysis of target markets and integrates action research processes focused on cultural engagement and scientific-technological literacy. Through immersive technologies, Revera aims to redefine how people experience knowledge, bridging innovation and accessibility in impactful and meaningful ways.

**Stratos,** www.stratosgaming.it 
Stratos is a new investment and fundraising platform dedicated exclusively to indie video games. Inspired by models like Fig, Stratos helps developers raise funds and provides key services such as marketing, localization and quality assurance. In addition to supporting campaigns, Stratos also directly invests in the most promising projects, sharing in their long-term success. Born in Italy but with a global vision, Stratos aims to build sustainable careers for indie studios – not just one-off hits. We strive to become a key player in the indie ecosystem, connecting developers, investors and players in a more curated and collaborative experience.

**Tambù Games,** www.tambugames.com 
Tambu Games is the new consumer-focused division of Tambu, an Italian company founded in 2018. It specializes in creating and distributing both video games and board games, while also managing Tambu’s main in-house tabletop projects. After launching its first video game, Soulkin, a tactical roguelite with strategic combat and creature collection, the team is now working on two unannounced titles. Building on Tambu’s experience in games and gamification, Tambu Games is dedicated to delivering engaging and original experiences for players of all ages.

**Tiny Bull Studios,** www.tinybullstudios.com 
Tiny Bull Studios is an indie game developer based in Italy, known for crafting immersive and thought-provoking experiences. With a passion for storytelling and innovation, the team blends unique artistic visions with engaging gameplay mechanics. Their projects, such as Blind and the Omen Exitio saga, explore deep narratives and distinctive aesthetics. Dedicated to quality and creativity, Tiny Bull Studios recently announced the upcoming action RPG The Lonesome Guild, co-produced with acclaimed studio Don’t Nod Entertainment, and is now leveraging the knowledge gained through this experience to explore new possibilities.

**Untold Games,** www.untoldgames.com 
For the past decade, Untold Games has been a key player behind the gaming scene, porting unforgettable titles and providing top-tier development services using Unreal Engine. Their fortunate journey has been marked by collaborations with some of the most creative studios in the gaming industry. From porting the heartwarming and innovative “It Takes Two” to Nintendo Switch, to upgrading for next gen consoles the high-octane racing “Assetto Corsa Competizione”, they’ve done it all. Untold Games are currently working on City 20, a groundbreaking dystopian simulator in Early Access on Steam and Epic Games Store.

**34BigThings,** www.34bigthings.com 
Established in 2013, with a growing team of over 80 talented people, 34BigThings is a developer for premium games across PC, console and mobile devices. We use cutting-edge technology to create innovative genre-leading games that redefine genres, receive critical acclaim and capture the imagination of gamers around the world.

Meet Italy at Gamescom 2025