Xsolla: Why Cross-Platform Games Are Important to Developers and Publishers Marcel Kleffmann March 21, 2025 – 7 min read Share this post Chris Meredith, Senior Vice President Business Development - EMEA at Xsolla © Xsolla / Ivan Weiss Business Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins? By Zoran Roso • 4 min read From Left: Colin Anderson, Ross Laurie, and Peter van der Watt of Reforged © Reforged Business Reforged Studios Secures $30 Million Strategic Investment Reforged Studios, the Malta-based company that recently acquired Headup, has secured a $30 million strategic investment from MEP Capital to speed up its gaming IP platform strategy. By Marcel Kleffmann • 2 min read The team of PandaBee Studios from Leipzig (Christiane Gundlach) Business Numbers, Facts & Truths: An Indie's Analysis of tilt frog In 2024, PandaBee released their tricky platformer tilt frog. Despite great echo from content creators, CEO Julien Schillinger says the game was a flop - and brings important learnings, data and numbers to GamesMarkt in a guest postmortem. By Julien Schillinger • 7 min read Get a ChromaGun 2 physical edition with every annual GamesMarkt subscription. Products Subscribe to GamesMarkt+ and get ChromaGun 2 Physical for Free! We are teaming up with Pixel Maniacs for a subscription drive and physical game giveaway: Subscribe to GamesMarkt+ Print in April and receive a Switch 2 or PS5 retail game edition of ChromaGun 2: Dye Hard with your GamesMarkt magazine! By Team Gamesmarkt • 3 min read Business Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins? By Zoran Roso • 4 min read Lucky Tower Ultimate © Studio Seufz & AMC Games Products Lucky Tower Ultimate Developed by Studio Seufz in Stuttgart and published by AMC Games, Lucky Tower Ultimate has exited Early Access. In this slapstick roguelite adventure, which is a continuation of the classic Flash game series, the clumsy medieval hero Von Wanst must escape a dangerous, procedurally generated tower. By Marcel Kleffmann • 5 min read Construction Simulator: Evolution © weltenbauer. Software Entwicklung & astragon Entertainment Products Weltenbauer and Astragon Expand Construction Simulator Franchise Publisher astragon Entertainment and the weltenbauer. Software Entwicklung team have announced the latest addition to the Construction Simulator series. Construction Simulator: Evolution introduces new licence partners, manual labour and demolition. By Marcel Kleffmann • 4 min read From Left: Colin Anderson, Ross Laurie, and Peter van der Watt of Reforged © Reforged Business Reforged Studios Secures $30 Million Strategic Investment Reforged Studios, the Malta-based company that recently acquired Headup, has secured a $30 million strategic investment from MEP Capital to speed up its gaming IP platform strategy. By Marcel Kleffmann • 2 min read The team of PandaBee Studios from Leipzig (Christiane Gundlach) Business Numbers, Facts & Truths: An Indie's Analysis of tilt frog In 2024, PandaBee released their tricky platformer tilt frog. Despite great echo from content creators, CEO Julien Schillinger says the game was a flop - and brings important learnings, data and numbers to GamesMarkt in a guest postmortem. By Julien Schillinger • 7 min read
Business Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins? By Zoran Roso • 4 min read
From Left: Colin Anderson, Ross Laurie, and Peter van der Watt of Reforged © Reforged Business Reforged Studios Secures $30 Million Strategic Investment Reforged Studios, the Malta-based company that recently acquired Headup, has secured a $30 million strategic investment from MEP Capital to speed up its gaming IP platform strategy. By Marcel Kleffmann • 2 min read
The team of PandaBee Studios from Leipzig (Christiane Gundlach) Business Numbers, Facts & Truths: An Indie's Analysis of tilt frog In 2024, PandaBee released their tricky platformer tilt frog. Despite great echo from content creators, CEO Julien Schillinger says the game was a flop - and brings important learnings, data and numbers to GamesMarkt in a guest postmortem. By Julien Schillinger • 7 min read
Get a ChromaGun 2 physical edition with every annual GamesMarkt subscription. Products Subscribe to GamesMarkt+ and get ChromaGun 2 Physical for Free! We are teaming up with Pixel Maniacs for a subscription drive and physical game giveaway: Subscribe to GamesMarkt+ Print in April and receive a Switch 2 or PS5 retail game edition of ChromaGun 2: Dye Hard with your GamesMarkt magazine! By Team Gamesmarkt • 3 min read
Business Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins? By Zoran Roso • 4 min read
Lucky Tower Ultimate © Studio Seufz & AMC Games Products Lucky Tower Ultimate Developed by Studio Seufz in Stuttgart and published by AMC Games, Lucky Tower Ultimate has exited Early Access. In this slapstick roguelite adventure, which is a continuation of the classic Flash game series, the clumsy medieval hero Von Wanst must escape a dangerous, procedurally generated tower. By Marcel Kleffmann • 5 min read
Construction Simulator: Evolution © weltenbauer. Software Entwicklung & astragon Entertainment Products Weltenbauer and Astragon Expand Construction Simulator Franchise Publisher astragon Entertainment and the weltenbauer. Software Entwicklung team have announced the latest addition to the Construction Simulator series. Construction Simulator: Evolution introduces new licence partners, manual labour and demolition. By Marcel Kleffmann • 4 min read
From Left: Colin Anderson, Ross Laurie, and Peter van der Watt of Reforged © Reforged Business Reforged Studios Secures $30 Million Strategic Investment Reforged Studios, the Malta-based company that recently acquired Headup, has secured a $30 million strategic investment from MEP Capital to speed up its gaming IP platform strategy. By Marcel Kleffmann • 2 min read
The team of PandaBee Studios from Leipzig (Christiane Gundlach) Business Numbers, Facts & Truths: An Indie's Analysis of tilt frog In 2024, PandaBee released their tricky platformer tilt frog. Despite great echo from content creators, CEO Julien Schillinger says the game was a flop - and brings important learnings, data and numbers to GamesMarkt in a guest postmortem. By Julien Schillinger • 7 min read
