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Takeover

Sensor Tower Buys Rival Data.ai

Data.ai is now part of the US market research company Sensor Tower. The acquisition also changes the data partner of many European industry associations, including game.

Stephan Steininger20.03.2024 11:22
game sales data 2022
For market analyses such as the development of the revenues of game and in-game purchases, here using the example of data for 2022, the German industry association game used data from both GfK and Data.ai. game

In a surprising move, Sensor Tower has announced the acquisition of competitor data.ai. Financial details of the deal, which will influence business intelligence in the app industry, were not disclosed. Sensor Tower's official blog post announcing the acquisition speaks of "a new and exciting chapter" (Oliver Yeh, CEO of Sensor Tower) and "the best path to innovation" (Ted Krantz, CEO of data.ai).

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