Capcom X Porsche in Resident Evil Requiem
In Capcom's Resident Evil: Requiem, one of the protagonists, Leon S. Kennedy, drives a Porsche Cayenne Turbo GT. For Porsche, this is a new approach towards pop culture.
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"By collaborating with a popular game series like Resident Evil, we can connect Porsche with global pop culture in a fresh and memorable way," explains Deniz Keskin, Director of Brand Management & Partnerships at Porsche AG. "It is part of our strategy to present Porsche as a brand in pop culture contexts and tell memorable stories. By connecting Porsche with a world-renowned franchise like Resident Evil, we can showcase the uniqueness of our sports cars in a new light."
The partnership extends beyond the digital world. Porsche has developed a Cayenne Turbo GT show car with specially designed add-on parts created in collaboration with Capcom. The vehicle was unveiled to the public in Los Angeles on 19 February.
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Marcel Kleffmann is Chief of Content of GamesMarket and our B2B and B2C expert for hardware, market data, products and launch numbers with more than two decades of editorial experience.
