Cologne-Based OG Collective Becomes Content Agency for House of Games Berlin

Even though the exact opening date is not yet known and there has been a recent delay, the House of Games Berlin continues to move forward. Today, medianet berlinbrandenburg, the project coordinator, announced another partner: OG Collective, a content and creative agency, will be responsible for developing a strategy for the project's public channel and cross-format communication. 

Cologne-based OG Collective prevailed against several competitors in a restricted tender without a participation competition. According to medianet, OG Collective has already started work. The House of Games is operated by Wista Management.

"For one of Berlin's most important projects in the gaming industry, the House of Games Berlin, it is essential to engage excellent partners and service providers for the various topics and tasks involved in a large-scale project of this kind. I am therefore particularly pleased that we have succeeded in securing OG Collective – one of the leading full-service agencies for gaming culture marketing in Germany – as an experienced partner. The ideas submitted by OG Collective for the extensive communication measures surrounding the realization of the House of Games Berlin were completely convincing," says Jeannine Koch, CEO & Managing Director of medianet berlinbrandenburg.

And Paul Dahlhoff, Co-Founder & Managing Director at OG Collective, adds: "As the Original Gamers Collective, we are delighted to be involved in the strategic communication of one of Germany's most exciting gaming culture projects: the House of Games Berlin. Gaming has long been a leading cultural medium of our time – and the House of Games Berlin will become a central location where games, community, business, politics, science, research, and culture come together. We want to help ensure that  this new location establishes itself as an economically strong hub and a vibrant space for gaming culture and innovation with international appeal."