Eidos Interactive wirbt künftig in allen Anzeigen für PC-Spiele mit dem Slogan "Best displayed with Samsung".

Eidos Interactive hat mit Monitorhersteller Samsung eine Werbekooperation vereinbart. Mit dem Slogan "Best displayed with Samsung" empfiehlt der Hamburger Publisher in Anzeigen ab sofort Monitore des koreanischen Herstellers. "Wir haben uns gründlich auf dem Monitormarkt umgesehen, bevor wir unseren deutschen Kunden eine klare Empfehlung für Samsung aussprechen wollten", so Lars Winkler, Marketing & Product Director von Eidos. Samsung hält im Monitorgeschäft nach eigenen Aussagen derzeit weltweit einen Marktanteil von 22 Prozent.

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Team GamesMarket
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