Alpha Trading Solutions and BuchPartner Start Strategic Cooperation

Sales specialists alpha trading solutions and BuchPartner are joining forces as partners. As a result, alpha trading now supports around 6,500 retail outlets in Germany, which have access to alpha's portfolio of over one million books and 250,000 entertainment products.

It is a cooperation between two leading companies: alpha trading solutions and BuchPartner have entered into a strategic partnership. The aim is to combine expertise and serve the market more efficiently. To this end, the new partners have adopted an action plan. This focuses on a number of points, such as an improved and more flexible offer for retailers and an optimised sales structure.

"From the outset, there was a strong mutual interest in tackling this unique business together. With a highly attractive product portfolio, a strong sales team and a clear strategy, we will provide new drive in the retail sector," says Pierre Pfeiffer, Owner & Managing Director of alpha trading solutions.

Both companies have more than 50 years of experience in their respective markets. BuchParter will act as a full-service provider in the book segment and develop book concepts, in particular for food retailers. alpha tradition solutions will focus on distribution as a modular system service provider. According to its own information, alpha has the largest product range in the non-book entertainment segment (video, music, games) in the German market.

As part of the cooperation, alpha trading solutions will also take over BuchPartner's distribution activities. This will give all BuchPartner retail partners access to the entire alpha trading solutions product range. According to the company, this includes more than one million books and over 250,000 entertainment products. With more than 100 permanent sales representatives, alpha trading solutions supports around 6,500 retail outlets in the food retail, drugstore, toy and electronics sectors.