Kalypso's Dr. Anika Thun on the Publisher's Strategic Position, Germany as a Games Location and More Marcel Kleffmann April 10, 2025 – 4 min read Share this post For the first time in the company's history, Kalypso Media Group is the recipient of the TOP 100 award for Innovation in 2024. Engaging and interacting with the community was key to winning the award. Dr Anika Thun, Managing Director and owner of Kalypso Media Group. © Kalypso Business G+ Made in Austria – Austrian Success Showcase – Part 2 In terms of turnover, the Austrian games market has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria and is reminiscent of the greats of the past. By Stephan Steininger • 5 min read Kingdom Come Deliverance II (Plaion) Business G+ Made in Austria – Austrian Success Showcase – Part 1 In terms of turnover, the Austrian games market, much like that of Switzerland, has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria. By Stephan Steininger • 4 min read Business The "Lottery Ticket" Fallacy: Why Waiting Until Launch to Market is a Growth Death Sentence In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket. By Zoran Roso • 4 min read Publishing Newzoo: GTA VI Grosses $260 Million in Its First Week of Pre-Orders GTA VI is set to be a huge hit. But just how big? Based on their data from the first week of pre-orders, market analysts at Newzoo have ventured a forecast putting the launch week’s sales in the single-digit billion range. By Stephan Steininger • 1 min read Guildrun © Leyline Creations Products Leyline Creations Announces Strategy Game Guildrun Munich-based Leyline Creations has announced its debut game, Guildrun. The team is collaborating with a dedicated community to take the autobattler genre in a new direction. By Marcel Kleffmann • 2 min read Dr Fabian Mehring, Minister for Digital Affairs (Picture: Anne Hufnagl) Almost 900K in Funding For 16 Games From Bavaria A total of 871,000 euros in funding was approved at the latest funding allocation meeting of the FFF Bayern. Digital Minister Mehring attributes the positive development in the region to the consistent regional development policy, which also includes support for the games industry. By Stephan Steininger • 2 min read gamescom Sega Announces Its gamescom 2026 Line-Up Sega has announced its presence at gamescom 2026, where visitors will be able to play the publisher's biggest upcoming titles. These include Alien: Isolation 2, Crazy Taxi: World Tour, Stranger Than Heaven, Persona 4 Revival and Total War: Warhammer 40,000, among others. By Marcel Kleffmann • 1 min read gamescom Gamescom Dev Talk Review: When You Wishlist Upon a Star In our round-up of this week’s “Dev Talk” at gamescom dev, we look back at an analysis of what wishlists reveal about a game’s prospects. Gregory Weller from Generation Media presents data from a study on wishlists and offers insights to help put the results into context. By Stephan Steininger • 2 min read Marion Plank is professor for Game Art at IU (Plank/IU) Campus G+ Researcher Spotlight: Marion Plank In our ongoing series about games researchers, we portrait the people wo bring game studies forward and define how game making is taught and learned at universities. Today in the spotlight is Marion Plank of IU International University, professor for Game Art. By Pascal Wagner • 3 min read
Business G+ Made in Austria – Austrian Success Showcase – Part 2 In terms of turnover, the Austrian games market has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria and is reminiscent of the greats of the past. By Stephan Steininger • 5 min read
Kingdom Come Deliverance II (Plaion) Business G+ Made in Austria – Austrian Success Showcase – Part 1 In terms of turnover, the Austrian games market, much like that of Switzerland, has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria. By Stephan Steininger • 4 min read
Business The "Lottery Ticket" Fallacy: Why Waiting Until Launch to Market is a Growth Death Sentence In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket. By Zoran Roso • 4 min read
Publishing Newzoo: GTA VI Grosses $260 Million in Its First Week of Pre-Orders GTA VI is set to be a huge hit. But just how big? Based on their data from the first week of pre-orders, market analysts at Newzoo have ventured a forecast putting the launch week’s sales in the single-digit billion range. By Stephan Steininger • 1 min read
Guildrun © Leyline Creations Products Leyline Creations Announces Strategy Game Guildrun Munich-based Leyline Creations has announced its debut game, Guildrun. The team is collaborating with a dedicated community to take the autobattler genre in a new direction. By Marcel Kleffmann • 2 min read
Dr Fabian Mehring, Minister for Digital Affairs (Picture: Anne Hufnagl) Almost 900K in Funding For 16 Games From Bavaria A total of 871,000 euros in funding was approved at the latest funding allocation meeting of the FFF Bayern. Digital Minister Mehring attributes the positive development in the region to the consistent regional development policy, which also includes support for the games industry. By Stephan Steininger • 2 min read
gamescom Sega Announces Its gamescom 2026 Line-Up Sega has announced its presence at gamescom 2026, where visitors will be able to play the publisher's biggest upcoming titles. These include Alien: Isolation 2, Crazy Taxi: World Tour, Stranger Than Heaven, Persona 4 Revival and Total War: Warhammer 40,000, among others. By Marcel Kleffmann • 1 min read
gamescom Gamescom Dev Talk Review: When You Wishlist Upon a Star In our round-up of this week’s “Dev Talk” at gamescom dev, we look back at an analysis of what wishlists reveal about a game’s prospects. Gregory Weller from Generation Media presents data from a study on wishlists and offers insights to help put the results into context. By Stephan Steininger • 2 min read
Marion Plank is professor for Game Art at IU (Plank/IU) Campus G+ Researcher Spotlight: Marion Plank In our ongoing series about games researchers, we portrait the people wo bring game studies forward and define how game making is taught and learned at universities. Today in the spotlight is Marion Plank of IU International University, professor for Game Art. By Pascal Wagner • 3 min read
