The Year of Nintendo Switch Marcel Kleffmann March 25, 2025 – 4 min read Share this post Nintendo Switch 2 © Nintendo Kingdom Come Deliverance II (Plaion) Business G+ Made in Austria – Austrian Success Showcase – Part 1 In terms of turnover, the Austrian games market, much like that of Switzerland, has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria. By Stephan Steininger • 4 min read Business The "Lottery Ticket" Fallacy: Why Waiting Until Launch to Market is a Growth Death Sentence In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket. By Zoran Roso • 4 min read Business Sony's Exit of Physical Discs: German USK Sees Importance of Its Digital Ratings Affirmed In Germany, age ratings for physical games are assigned on a different legal basis to those for online games. The USK is officially recognised for both procedures and views Sony’s withdrawal from discs relaxed from a youth protection perspective. What matters is the reliability of age ratings. By Stephan Steininger • 2 min read Kingdom Come Deliverance II (Plaion) Business G+ Made in Austria – Austrian Success Showcase – Part 1 In terms of turnover, the Austrian games market, much like that of Switzerland, has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria. By Stephan Steininger • 4 min read gamescom Raw Fury Confirms Attendance at Gamescom Raw Fury is the latest publisher to confirm its attendance at gamescom. Whilst the company plans to showcase five titles in the business area – including two as yet unannounced games – Raw Fury will be showcasing the recently announced Hillthorn in the entertainment area. By Stephan Steininger • 1 min read Mothkeep (Ivette Schmidt) Products Mothkeep Launches with 16.400 Wishlists In the final weeks leading up to launch, the game by Munich-based solo developer Ivette Schmidt has seen a significant rise in wishlist entries, as she revealed to us By Pascal Wagner • 1 min read Campus Game Studies Watchlist 2026 #27 The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week’s focus is on Sagan Hawkes, the Embracer Games Archive, Cozy Gaming and Gogniive Gains From Gaming. By Rudolf Inderst • 5 min read Publishing Aesir Interactive is Launching EverRail in Early Access in July A week after Aesir Interactive unveiled a new logo and a new game, there is also news about EverRail: on 20 July, the first game published by Aesir itself will launch in Early Access. By Stephan Steininger • 1 min read Photo: Koelnmesse Pte Ltd / gamescom asia gamescom More Space: Gamescom Asia x Thailand Game Show 2026 to be Held Across Four Halls Following the success of the first gamescom asia x Thailand Game Show last year, the outlook for 2026 is one of growth. Thanks to an additional hall, the exhibition space is set to increase from 30,000 to 35,000 square metres. By Stephan Steininger • 1 min read
Kingdom Come Deliverance II (Plaion) Business G+ Made in Austria – Austrian Success Showcase – Part 1 In terms of turnover, the Austrian games market, much like that of Switzerland, has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria. By Stephan Steininger • 4 min read
Business The "Lottery Ticket" Fallacy: Why Waiting Until Launch to Market is a Growth Death Sentence In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket. By Zoran Roso • 4 min read
Business Sony's Exit of Physical Discs: German USK Sees Importance of Its Digital Ratings Affirmed In Germany, age ratings for physical games are assigned on a different legal basis to those for online games. The USK is officially recognised for both procedures and views Sony’s withdrawal from discs relaxed from a youth protection perspective. What matters is the reliability of age ratings. By Stephan Steininger • 2 min read
Kingdom Come Deliverance II (Plaion) Business G+ Made in Austria – Austrian Success Showcase – Part 1 In terms of turnover, the Austrian games market, much like that of Switzerland, has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria. By Stephan Steininger • 4 min read
gamescom Raw Fury Confirms Attendance at Gamescom Raw Fury is the latest publisher to confirm its attendance at gamescom. Whilst the company plans to showcase five titles in the business area – including two as yet unannounced games – Raw Fury will be showcasing the recently announced Hillthorn in the entertainment area. By Stephan Steininger • 1 min read
Mothkeep (Ivette Schmidt) Products Mothkeep Launches with 16.400 Wishlists In the final weeks leading up to launch, the game by Munich-based solo developer Ivette Schmidt has seen a significant rise in wishlist entries, as she revealed to us By Pascal Wagner • 1 min read
Campus Game Studies Watchlist 2026 #27 The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week’s focus is on Sagan Hawkes, the Embracer Games Archive, Cozy Gaming and Gogniive Gains From Gaming. By Rudolf Inderst • 5 min read
Publishing Aesir Interactive is Launching EverRail in Early Access in July A week after Aesir Interactive unveiled a new logo and a new game, there is also news about EverRail: on 20 July, the first game published by Aesir itself will launch in Early Access. By Stephan Steininger • 1 min read
Photo: Koelnmesse Pte Ltd / gamescom asia gamescom More Space: Gamescom Asia x Thailand Game Show 2026 to be Held Across Four Halls Following the success of the first gamescom asia x Thailand Game Show last year, the outlook for 2026 is one of growth. Thanks to an additional hall, the exhibition space is set to increase from 30,000 to 35,000 square metres. By Stephan Steininger • 1 min read
