The Games Industry's Perspective on 2025 - Part #2: Exhibitions and Events Pascal Wagner December 17, 2024 – 2 min read Share this post gamescom 2024 // Polaris 2024 © Koelnmesse GmbH, Bernd Lauter // Hamburg Messe und Congress/Rolf Otzipka Stephan Reichart, outgoing Managing Director of game events GmbH | Frederik Hammes, Managing Director-designate of game events GmbH | Felix Falk, Managing Director - game - the German Games Industry Association © Reichart, game events | Hammes, game events | Dirk Mathesius Business Frederik Hammes Takes Over Leadership of Game Events From Stephan Reichart From May 2026 onwards, Frederik Hammes will take on the role of Managing Director at game event, succeeding Stephan Reichart, who has chosen to step down. Hammes has over 20 years' experience in the industry, including a long-standing tenure as Managing Director at Travian Games. By Marcel Kleffmann • 2 min read Geoffroy Sardin, Chief Executive Officer of Pullup Entertainment, formerly Focus Entertainment | John Carpenter's Toxic Commando © Sardin/Pullup | Focus/Saber Business Three out of Four New Titles From Pullup Fell Short of Expectations Toxic Commando, MIO and Starship Troopers: Ultimate Bug War failed to meet Pullup Entertainment's expectations. This is why the company has adjusted its targets and will adopt an even more selective approach to future projects. Nevertheless, the French company's back catalogue remains strong. By Marcel Kleffmann • 4 min read Business Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins? By Zoran Roso • 4 min read Stephan Reichart, outgoing Managing Director of game events GmbH | Frederik Hammes, Managing Director-designate of game events GmbH | Felix Falk, Managing Director - game - the German Games Industry Association © Reichart, game events | Hammes, game events | Dirk Mathesius Business Frederik Hammes Takes Over Leadership of Game Events From Stephan Reichart From May 2026 onwards, Frederik Hammes will take on the role of Managing Director at game event, succeeding Stephan Reichart, who has chosen to step down. Hammes has over 20 years' experience in the industry, including a long-standing tenure as Managing Director at Travian Games. By Marcel Kleffmann • 2 min read Geoffroy Sardin, Chief Executive Officer of Pullup Entertainment, formerly Focus Entertainment | John Carpenter's Toxic Commando © Sardin/Pullup | Focus/Saber Business Three out of Four New Titles From Pullup Fell Short of Expectations Toxic Commando, MIO and Starship Troopers: Ultimate Bug War failed to meet Pullup Entertainment's expectations. This is why the company has adjusted its targets and will adopt an even more selective approach to future projects. Nevertheless, the French company's back catalogue remains strong. By Marcel Kleffmann • 4 min read Get a ChromaGun 2 physical edition with every annual GamesMarkt subscription. Products Subscribe to GamesMarkt+ and get ChromaGun 2 Physical for Free! We are teaming up with Pixel Maniacs for a subscription drive and physical game giveaway: Subscribe to GamesMarkt+ Print in April and receive a Switch 2 or PS5 retail game edition of ChromaGun 2: Dye Hard with your GamesMarkt magazine! By Team Gamesmarkt • 3 min read Business Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins? By Zoran Roso • 4 min read Lucky Tower Ultimate © Studio Seufz & AMC Games Products Lucky Tower Ultimate Developed by Studio Seufz in Stuttgart and published by AMC Games, Lucky Tower Ultimate has exited Early Access. In this slapstick roguelite adventure, which is a continuation of the classic Flash game series, the clumsy medieval hero Von Wanst must escape a dangerous, procedurally generated tower. By Marcel Kleffmann • 5 min read Construction Simulator: Evolution © weltenbauer. Software Entwicklung & astragon Entertainment Products Weltenbauer and Astragon Expand Construction Simulator Franchise Publisher astragon Entertainment and the weltenbauer. Software Entwicklung team have announced the latest addition to the Construction Simulator series. Construction Simulator: Evolution introduces new licence partners, manual labour and demolition. By Marcel Kleffmann • 4 min read
Stephan Reichart, outgoing Managing Director of game events GmbH | Frederik Hammes, Managing Director-designate of game events GmbH | Felix Falk, Managing Director - game - the German Games Industry Association © Reichart, game events | Hammes, game events | Dirk Mathesius Business Frederik Hammes Takes Over Leadership of Game Events From Stephan Reichart From May 2026 onwards, Frederik Hammes will take on the role of Managing Director at game event, succeeding Stephan Reichart, who has chosen to step down. Hammes has over 20 years' experience in the industry, including a long-standing tenure as Managing Director at Travian Games. By Marcel Kleffmann • 2 min read
Geoffroy Sardin, Chief Executive Officer of Pullup Entertainment, formerly Focus Entertainment | John Carpenter's Toxic Commando © Sardin/Pullup | Focus/Saber Business Three out of Four New Titles From Pullup Fell Short of Expectations Toxic Commando, MIO and Starship Troopers: Ultimate Bug War failed to meet Pullup Entertainment's expectations. This is why the company has adjusted its targets and will adopt an even more selective approach to future projects. Nevertheless, the French company's back catalogue remains strong. By Marcel Kleffmann • 4 min read
Business Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins? By Zoran Roso • 4 min read
Stephan Reichart, outgoing Managing Director of game events GmbH | Frederik Hammes, Managing Director-designate of game events GmbH | Felix Falk, Managing Director - game - the German Games Industry Association © Reichart, game events | Hammes, game events | Dirk Mathesius Business Frederik Hammes Takes Over Leadership of Game Events From Stephan Reichart From May 2026 onwards, Frederik Hammes will take on the role of Managing Director at game event, succeeding Stephan Reichart, who has chosen to step down. Hammes has over 20 years' experience in the industry, including a long-standing tenure as Managing Director at Travian Games. By Marcel Kleffmann • 2 min read
Geoffroy Sardin, Chief Executive Officer of Pullup Entertainment, formerly Focus Entertainment | John Carpenter's Toxic Commando © Sardin/Pullup | Focus/Saber Business Three out of Four New Titles From Pullup Fell Short of Expectations Toxic Commando, MIO and Starship Troopers: Ultimate Bug War failed to meet Pullup Entertainment's expectations. This is why the company has adjusted its targets and will adopt an even more selective approach to future projects. Nevertheless, the French company's back catalogue remains strong. By Marcel Kleffmann • 4 min read
Get a ChromaGun 2 physical edition with every annual GamesMarkt subscription. Products Subscribe to GamesMarkt+ and get ChromaGun 2 Physical for Free! We are teaming up with Pixel Maniacs for a subscription drive and physical game giveaway: Subscribe to GamesMarkt+ Print in April and receive a Switch 2 or PS5 retail game edition of ChromaGun 2: Dye Hard with your GamesMarkt magazine! By Team Gamesmarkt • 3 min read
Business Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins? By Zoran Roso • 4 min read
Lucky Tower Ultimate © Studio Seufz & AMC Games Products Lucky Tower Ultimate Developed by Studio Seufz in Stuttgart and published by AMC Games, Lucky Tower Ultimate has exited Early Access. In this slapstick roguelite adventure, which is a continuation of the classic Flash game series, the clumsy medieval hero Von Wanst must escape a dangerous, procedurally generated tower. By Marcel Kleffmann • 5 min read
Construction Simulator: Evolution © weltenbauer. Software Entwicklung & astragon Entertainment Products Weltenbauer and Astragon Expand Construction Simulator Franchise Publisher astragon Entertainment and the weltenbauer. Software Entwicklung team have announced the latest addition to the Construction Simulator series. Construction Simulator: Evolution introduces new licence partners, manual labour and demolition. By Marcel Kleffmann • 4 min read
