Xsolla Launches "Loyalty as a Service" Solution

Xsolla continues its wave of announcements ahead of the GDC. The company has launched a "Loyalty as a Service" solution that provides developers with tools to increase retention and foster deeper engagement with players.

Global video game commerce company Xsolla has announced the launch of a customisable "Loyalty as a Service" solution designed to help developers seamlessly integrate rewards into the purchase flow of their games. "This solution empowers developers to increase LTV and convert more non-paying players by enabling them to earn and redeem points, boosting engagement, retention, and recurring revenue while requiring minimal setup," the company said. Developers' loyalty programmes can be set up through the Xsolla Publisher Account across direct-to-consumer stores, web shops and Xsolla Pay Station. This ensures that developers maintain control of user data and relationships. Developers can create programmes such as cashback rewards, cross-title loyalty programmes or tiered rewards.

"While platforms are focused on building and maintaining their relationships with games, Xsolla is giving developers the tools to create personalized loyalty programs for direct-to-consumer journeys," said Chris Hewish, Chief Strategy Officer at Xsolla. "It enables developers to drive player retention, increase revenue, and build stronger player relationships - all while maintaining complete control over the loyalty program mechanics."

Never miss anything from the German, Swiss and Austrian games industry again: subscribe for free to our Daily newsletter and get all news straight to your inbox.