Nintendo Opens Pop-Up Store at Zurich Pop Con & Game Show 2024
– 1 min read
Only the second official Nintendo event pop-up store in Europe: The Zurich Pop Con & Game Show has hooked a big one. The Nintendo presence will bring otherwise Japan-exclusive merchandise to the Swiss game festival on 5 and 6 October.
The organisers of the Zurich Pop Con & Game Show have hooked a big one: In an exclusive move for the GSA countries, Nintendo will operate its own official pop-up store on the event in Zurich. It’s only the second Nintendo pop-up store in Europe, after the Japan Expo in Paris.
Apart from a Nintendo game and tournament zone with various current games on-site, the pop-up store will sell merchandise that would otherwise be exclusive to Japan. “The organisers consider it a great honour that Nintendo is now coming to Zurich Pop Con at Messe Zürich with its pop-up store instead of to Germany or Austria,” comments the team of Pop Con.
Zurich Pop Con & Game Show will take place for the seventh time on 5 and 6 October 2024 at Messe Zürich. It covers an area of 30,000 m2 and a various programme, including films and series, games, cosplay, content creation, comics, anime, manga, art, board games and more. In 2023, the festival attracted over 38,000 visitors.
Written by
Pascal Wagner is Chief of Relations of GamesMarket and Senior Editor specialised in indie studios, politics, funding and academic coverage.
