The Polaris Convention, taking place for the third time this year, is getting bigger. Under the name Polaris Red by Xperion, the gaming experience at Hamburg's MediaMarkt on Mönckebergstraße will become part of Germany's second-largest gaming event.

In addition to the main event, the Polaris Convention (11 to 13 October) in Hamburg's exhibition halls, part of the event will take place in Xperion, which opened last month in Hamburg's MediaMarkt on Mönckebergstraße. At Polaris Red by Xperion, fans of games, creators and Asian pop culture can experience exclusive programme points free of charge on Fridays and Saturdays on around 3,500 square metres. The 3-day and Saturday tickets for Polaris itself are already sold out. However, a few day tickets are still available

"The fact that Polaris and Xperion are entering into a partnership is an absolute enrichment for both partners and for the communities, there are so many similarities and potentials that we can now pass on directly to fans, friends and the community together. That's why we are all the more pleased to invite Polaris visitors to Xperion Hamburg to give the Polaris experience a special Xperion twist, and of course we also want to make it clear to Xperion visitors that the fantastic Polaris is just around the corner," says Sebastian Knaup, Managing Director of Xperion Germany.

"It is fantastic that the Polaris Convention is gaining so much more visibility in the city. In just two events, Polaris has gained many enthusiastic supporters and established itself as a permanent meeting place for the community in Hamburg. What a success. The new Polaris Red by Xperion is now the logical next step to reach even more fans," says Heiko M. Stutzinger, CEO of Hamburg Messe & Congress.

Polaris Red by Xperion is also fully integrated into the Polaris app with its own section. Just like at the exhibition centre, players can find exclusive stickers to level up their character and unlock rewards.


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