Everplay and Hiro Capital have acquired minority stakes in the new gaming company Super Media Group (SMG), which purchased Bulkhead from Tencent. SMG is backed by managers from Bulkhead.
The deal was announced in a mandatory disclosure by the publicly traded company Everplay, formerly Team17, which also owns the German company Astragon. According to the announcement, Everplay is purchasing around 20% of the shares in Super Media Group (SMG) for £2 million. SMG consists of the studio Bulkhead, which is currently developing the shooter IP Wardogs, scheduled for release in 2027 via Team17.
Bulkhead was previously purchased from Tencent by a consortium consisting of SMG, Everplay, and Hiro Capital. "This partnership reinforces everplay’s existing strong position within the FPS genre. Collaborating with the exceptional Bulkhead team secures incredible new game content, while our equity stake in SMG speaks to our commitment to a long term relationship with the studio, the FPS genre and the Hell Let Loose franchise. The transaction is fully aligned with our focus on growing first-party IP revenues and disciplined capital deployment, while providing a highly attractive return on investment," says Frank Sagnier, Interim Executive Chair of everplay.
