1SP Agency Strengthens Retail and Sales Marketing With Acquisition of Swiss Company promoPers
– 2 min read
Hamburg-based 1SP Agency has acquired promoPers, a Swiss agency specialising in retail, sales, personnel and channel marketing. By expanding into the Swiss market, the international marketing company not only strengthens its global presence, but also expands its service portfolio.
One day before Christmas, when most of the games industry was already on holiday, 1SP Agency announced the acquisition of promoPers. The Hamburg-based international marketing agency, which specialises in consumer electronics, gaming and technology, is thus further expanding its service portfolio, which includes PR, creator marketing, social media, AR/VR solutions, retail and channel marketing. The latter area in particular will benefit from the expertise of promoPers. In addition, the integration of promoPers into 1SP Agency lays the foundation for marketing activities in the Swiss market. The takeover sum was not communicated.
"We are delighted to have reached another milestone in our international expansion with the acquisition of promoPers," says Markus Oeller, Co-Founder and Managing Director of 1SP. "promoPers already works successfully with our subsidiary FLZR. We will continue to build on these synergies to meet the growing customer demand in the Swiss market. Local expertise is crucial for us to tailor our services to the needs of our clients." 1SP Agency Holding owns insight, msm.digital, studio CO2, FLZR, Renaissance PR, New Fluence and promoPers.
Nicolas Purpura, Co-CEO of promoPers: "The partnership with 1SP Agency and the resulting expansion of our service portfolio create exciting prospects. It will enable us to enter new markets and offer our clients targeted, tailor-made solutions. Together we will serve international clients in Switzerland and Europe, develop innovative approaches and support their success in the retail market." Nicolas Purpura and Fritz Feissli will remain on board and continue to lead the company as Managing Directors.
promoPers has been a full-service agency in the Swiss retail, consumer electronics and technology markets for over 20 years. With a network of over 300 brand ambassadors and its own smart data software suite, promoPers enables its clients to optimise sales strategies and successfully implement sales projects throughout Switzerland.
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