Migros Backs Further International Expansion of Galaxus

The Swiss online retailer Galaxus wants to expand further in Europe. The majority owner Migros has now approved the budget for this expansion over the next four years. Galaxus has big plans, especially in Germany.

In Switzerland, Galaxus' market share is even higher than Amazon's. Its share is also growing in the other countries where it operates. And this is exactly how it should continue. Galaxus has now received the green light for further expansion from its main owner, the Migros Group. According to the company, Migros has approved the investment budget for the next four years.

Prior to this, Migros apparently analysed the group's strategic business areas, including the European expansion of Galaxus. The analysis showed that the targeted development of the online business in the European market is promising. The high growth potential and the associated synergy effects are important in order to be able to offer Swiss customers a comprehensive product range at attractive prices in the long term.

"We are delighted that the Migros management has approved our strategy and will continue to invest heavily in Galaxus," says Florian Teuteberg, CEO of Digitec Galaxus. "We continue to see enormous growth potential in neighbouring countries, with a clear focus on Germany. The high response rate and positive brand perception show that our concept is also popular with our northern neighbours."

Galaxus Deutschland (Galaxus Germany) was founded as a subsidiary in 2018. According to the company, the Galaxus Deutschland, which recently moved into a new head office, generated sales of 286 million Euros last year. Although its market share in Germany lags far behind that of Amazon, Galaxus is increasingly positioning itself as an alternative in the country, including in the gaming sector.