HFF and TUM Students Present Games to Bavarian Institutions

Campus

Game Studies Watchlist 2026 #16

The Game Studies Watchlist newsletter, curated by Prof Dr Rudolf Inderst, is published weekly on GamesMarkt. This week's topics include Horses, the VGHF hiring, and great papers from game studies and game design.

By Rudolf Inderst • 3 min read

Campus

New Young Workers Event Press A To Learn in Leipzig

With Press A To Learn, Games & XR Mitteldeutschland, MacroMedia Leipzig and Next Level: Saxony! are introducing a new knowledge transfer format. It will take place on 10 May 2026 for the first time.

By Pascal Wagner • 1 min read

People

RadiGaMe Transfer Conference Caps Deradicalisation Cluster

At the RadiGaMe cluster transfer conference, research partners from law, police, civil society, games industry and media gathered to exchange and consolidate their knowledge and research results.

By Pascal Wagner • 1 min read

Campus

Game Studies Watchlist 2026 #16

The Game Studies Watchlist newsletter, curated by Prof Dr Rudolf Inderst, is published weekly on GamesMarkt. This week's topics include Horses, the VGHF hiring, and great papers from game studies and game design.

By Rudolf Inderst • 3 min read

Products

Zenless Zone Zero Makes Its Debut on Steam

HoYoverse's urban fantasy action RPG Zenless Zone Zero will also be released on Steam. It is still unclear whether Genshin Impact and Honkai: Star Rail will follow.

By Marcel Kleffmann • 1 min read

Business

Strategy Update: Microsoft Gaming Becomes Xbox

Almost two months after taking the helm at Xbox, Asha Sharma and Matt Booty have set the course for the future. The company intends to expand into China as well as other markets, and aims to return the business to sustainable growth. Daily Active Users are now the most important metric.

By Marcel Kleffmann • 3 min read

People

In Conversations with... Kevin Fryers

In the new ‘Zoran's Update,’ brand and marketing expert Zoran Roso talks to Kevin Fryers about the pillars of modern game publishing, Generative AI in game development, Nostalgia, and brand building.

By Zoran Roso • 13 min read

Business

Marchsreiter Communication is Ceasing Operations

Company founder and CEO Dieter Marchsreiter announced that Marchsreiter Communications would be ceasing operations. This means that one of Germany's longest-standing Gaming PR agencies has also fallen victim to the ongoing crisis in the games sector.

By Stephan Steininger • 3 min read

People

PandaBee Studios: "Mining is One of the Best Mechanics for Games"

At yesterday's Second Wind Showcase, PandaBee from Leipzig revealed their mining game Beards Go Underground, a potential deckbuilding smash hit from Germany. We talked to studio co-founder Julien Schillinger about the game idea, making mining feel smooth, and deckbuilding inspirations.

By Pascal Wagner • 4 min read