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Freyja Melhorn on the European Games Industry - GamesMarket Industry Leaders Survey 2026

How do gaming executives rate Europe's position in the global market? And what key challenges and trends are currently affecting the industry? We spoke to Freyja Melhorn, Director Marketing Communications BXDXO (Germany), to find out.

Marcel Kleffmann
Marcel Kleffmann
September 18, 2026 – 3 min read

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Freyja Melhorn on the European Games Industry - GamesMarket Industry Leaders Survey 2026
Freyja Melhorn, Director Marketing Communications BXDXO © BXDXO

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