GamesMarket Daily – 21. July 26: Gamescom Sold Out + Main Theme + Interview, Meshy, Unity, Knights Peak X Saber
The future as the main theme, indie games and social engagement as trends, and a sold-out venue. Today is all about gamescom, and we’ve got a brilliant interview with Stephan Reichart and Frederik Hammes.
Gamescom hasn’t actually started yet, dear readers,
even though it’s the dominant topic in the news today – and therefore also in this update. After all, the traditional July press conference for the trade fair took place today, at which the main theme, trends and an update on the exhibitors were presented. And that’s exactly what it delivered. Because for the first time ever, gamescom is sold out! All available net exhibition space has been snapped up. For 2027, Koelnmesse and game are working on concepts to meet the high demand by increasing supply without compromising the visitor experience. That will be exciting. I’m also keen to see the results of gamescom 2026. In any case, the signs point to success.
Here are the news of the day!
Your Stephan Steininger
Gamescom Exhibition Space Fully Booked For The First Time
No space available: the exhibition space at gamescom 2026 is completely sold out for the first time. This was announced by Koelnmesse during the first press conference for gamescom 2026, at which further exhibitor names were also revealed. (Read more...)
by Stephan Steininger
Road to gamescom – Everything You Need For a Successful Business Week in Cologne
From emergency contacts to party guides, tips for traveling in Cologne and information for trade visitors and exhibitors: Learn everything there is to know about being at gamescom on our big service portal.
‘Games Spark Excitement for the Future’ is Main Theme of Gamescom 2026
As part of the July press conference for gamescom, game and Koelnmesse have, as is traditional, also unveiled the fair’s main theme and two trend themes for the show. The focus is on social responsibility and indie games. (Read more...)
by Stephan Steininger
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Interview: Transition to the Next Stage of Gamescom Dev
The upcoming gamescom dev will be Stephan Reichart’s last as Managing Director of game events and, at the same time, Frederik Hammes’ first. We spoke to both of them about the upcoming change, the transition period and what lies ahead for Stephan and gamescom dev. (Read more...)
by Stephan Steininger
More News of the Day...
Knights Peak and Saber Interactive Extent Publishing Agreement
Knights Peak and Saber Interactive have extended their existing agreement to publish Tempest Rising to include the expansion The Veti’s Wrath as well. (Read more...)
Meshy Raises Nearly $400m and Plans to Use it for R&D and Global Market Expansion
Meshy, a company that develops foundational models for AI-powered 3D generation, has raised nearly $400 million in fresh capital in a Series B funding round. Following this latest round of funding, Meshy has also disclosed its public valuation for the first time. (Read more...)
+++ Jobs +++ Jobs +++ Jobs +++ Jobs +++ Jobs +++ Jobs +++
At Unite in Seoul, Unity unveiled the roadmap for the release of Unity 7. The beta is set to launch in December. The release is scheduled for Q1 2027. (Read more...)
Aerosoft Confirms gamescom 2026 Presence
Sim publisher Aerosoft has confirmed its gamescom 2026 presence. Along with Winter Resort 3 and Professional Ship Simulator, five unannounced sims will be shown for the first time: In the fields of police work, mining, firefighting, crab fishing and roadmaking. (Read more...)
Over 400 Games Featured in the Fifth 'Games Made in Germany' Steam Sale
The fifth "Games Made in Germany" Steam sale, under the theme "Games Composed in Germany", will kick off on 20 July 2026. Organised by Games Germany, the event will showcase over 400 games developed in Germany. The event will also feature a digital showcase. (Read more...)
Stephan Steininger is Director of Operations and Editor-in-Chief of GamesMarket. As part of the magazine since its inception in 2001, he knows the GSA games industry by heart.