HP Fuses Gaming Brands HyperX and Omen
At CES 2026, HP announced that HyperX and Omen would be brought together under the HyperX gaming umbrella brand to provide a "holistic, end-to-end gaming experience".
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The global technology company HP is merging its HyperX and Omen brands into one gaming brand: HyperX. "Gamers deserve a seamless experience that matches their passion, from the systems that power their virtual worlds to the equipment that connects them," says Josephine Tan, HP Inc.'s Senior Vice President and Division President of Personal Systems Gaming Solutions. "By bringing Omen and HyperX together, we continue to push the boundaries of gaming innovation and deliver performance, personalisation and experiences that help gamers reach their full potential."
In addition, HP unveiled the HyperX Omen Max 16, which they claim is the most powerful gaming laptop. They also unveiled the HyperX Omen OLED 34 gaming monitor, which has a 34-inch QD-OLED panel; the HyperX Clutch Tachi, which is HP's first Xbox-licensed arcade controller; and a HyperX EEG headset, which is currently in development and was developed in collaboration with Neurable. This headset uses neurotechnology and AI to interpret brain activity in order to improve focus and accuracy.
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Marcel Kleffmann is Chief of Content of GamesMarket and our B2B and B2C expert for hardware, market data, products and launch numbers with more than two decades of editorial experience.
