Robin Rottmann: GG Bavaria is Taking the Next Step

The third GG Bavaria will take place in an even larger location and will offer a business day for the first time. In the interview, Robin Rottmann explains how and why the concept has been further developed and invites everyone to participate in the future development with ideas and feedback.

GamesMarkt: At the end of March, GG Bavaria will take place for the third time—at its third different location. What does this move mean for you as organizers?
Robin Rottmann: We’re incredibly fortunate to be able to grow year after year. When we first launched GG Bavaria as an event in Munich, we started small, just to see if there was an audience for it. Now, after two successful editions, we know for sure: Munich and the surrounding region are hungry for a gaming and community convention of their own. That’s why we’re excited to have found a new home at the Kleine Olympiahalle, where we can provide even more space for indie developers, artists, and communities to showcase their work.

What impact will the move to the Kleine Olympiahalle (Small Olympic Hall) have on exhibitors and visitors?
The big advantage this year is that everything takes place in one large hall, rather than being spread across multiple rooms and areas. This makes it much easier to discover all the exhibitors without feeling like you might be missing a section or corner of the exhibition. We know how much passion and dedication goes into every project showcased in the Indie and Artist Lane, and with this expansion, we want to ensure they get the visibility they deserve. With the new location at the Kleine Olympiahalle, we are right in the heart of Munich, making it easily accessible for all visitors.

How has the concept of GG Bavaria evolved from 2024 to 2025?
The core concept remains the same: a two-day gaming convention where studios, artists, and communities can present themselves. As in previous years, Bavarian studios receive discounted exhibitor rates because, as Games/Bavaria, our mission is to support the local gaming industry. This means visitors can look forward to a diverse mix of Bavarian and national exhibitors, all offering insights into their work and of course many, many games to play.
Our career-focused offerings have also been well received over the past two years, so we’re bringing back the Career Space again this year together with Games Bavaria Munich e.V. On both Saturday and Sunday, visitors can explore career opportunities within the gaming industry—from developers and marketing specialists to journalists and volunteer organizations, giving newcomers and those interested a broad look at potential career paths. On top of that, we’re introducing something completely new to our GG Bavaria lineup: a dedicated Business Day for professionals.

This year, for the first time, there will be a dedicated Business Day. What led to this decision, and what are your expectations for it?
There has been growing demand for a dedicated B2B segment alongside our consumer-focused event. That’s why we’ve created a Business Day on Friday, offering a space for networking, learning, and professional exchange in the business area of the Olympiahalle. The Business Day will provide meaningful networking and learning opportunities. Our line up includes both international and national guests, who will take part in panel discussions on various topics or offer deep dives into their work. Ultimately, we want to establish GG Bavaria as a hub for collaboration and synergy—not just for Bavaria’s gaming industry but beyond.
We’re really excited about this premiere, as a lot of effort has gone into curating the program and bringing in great speakers. We’re looking forward to welcoming even more industry professionals through this new offering.

"There has been growing demand for a dedicated B2B segment
alongside our consumer-focused event.
That’s why we’ve created a Business Day on Friday."
- Robin Rottmann

GG Bavaria 2025 marks the final official appearance of Lina Timm as Managing Director of Medien.Bayern, the umbrella organization for Games/Bavaria. What does her departure mean for Games/Bavaria, and how will she be honoured at the event?
Lina has been a key part of the Games/Bavaria team—not just as Managing Director of Medien.Bayern. Over the past three years, she has supported us with her expertise and with her dedication she took a major role in bringing projects like GG Bavaria and Die Gamerei to life. Since I took over as the new team lead last December, she gradually handed over her interim leadership, and we’ve worked together as a great team ever since. With GG Bavaria, her chapter with Medien.Bayern comes to a close, and we couldn’t be more grateful for her dedication and commitment.
With Anette Kümmel already confirmed as her successor, we look forward to strengthening Bavaria as a gaming hub together with her. We wish Lina all the best for her future endeavours, and we’re sure we’ll see her again—perhaps as a super-special VIP guest at the next GG Bavaria!

From your perspective, how important is GG Bavaria for Bavaria as a hub for the games industry?
Every year, GG Bavaria becomes more important because it grows alongside its exhibitors. In our first year, we tested the waters to see if there was demand for such an event. The following year, we saw an overwhelming response. Now, we fully understand that GG Bavaria has secured its place in the industry.
By introducing a dedicated B2B side event, we’re taking the next step. With the Kleine Olympiahalle as our new home, we now have a space that allows us to continue growing. This year, we are fully booked on the exhibitor side. However, we are already exploring ways to accommodate growing demand and fulfil all requests for next year. As long as there is demand from both exhibitors and visitors, we feel reassured that GG Bavaria is on the right path.

What are your medium- to long-term goals and expectations for GG Bavaria?
Our priority is sustainable growth. Each year, we introduce new aspects to the event, and we want to continue this approach moving forward. After this year’s edition, we’ll carefully evaluate feedback and decide how we can evolve or expand for the next one.
That said, here’s an open invitation to anyone who wants to be part of the next edition or has ideas on what to add or improve next year: my door is always open! I’m happy to chat—whether at GG Bavaria, gamescom, or wherever else we might cross paths.

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