This Is the Business Day of GG Bavaria 2025
– 2 min read
GG Bavaria returns for its third edition. After breaking attendance records last year, the event is moving to a larger venue and introducing a brand new Business Day. The programme for industry professionals is now set.
The (first) GG Bavaria Business Day will take place on 28 March 2025 and will be attended by the Bavarian Minister of State for Digital Affairs, Dr Fabian Mehring, as well as numerous speakers from the international games industry. From 9 am, industry visitors will have the opportunity to gain new insights, exchange ideas and network in the business area of the Olympiahalle in Munich.
Some of the highlights from the Business Day programme include: - Demystifying Creativity - talk by Fawzi Mesmar - The Importance of Accessibility in Games - keynote by Jade Summers followed by a panel discussion with Maxi Gräff & Marlene Beilharz - Lessons I Learned as a First-Time Product Owner at CD Projekt Red - talk by Julius Girbig - Corporate Communications in Video Games Publishing - More Than Just a Game - Keynote by Zoran Roso followed by a panel discussion with Alexandra Müller, Alexandra Batty & Sandro Odak - Harnessing the Marketing Potential of Esports - talk by Jan-Hendrik Pfitzner - Legal rules for games: digital regulation and data protection - talk by Helena Kasper & Moritz Mehner - Deep Dive in Game Art - keynote speech by Michael Hebel followed by a panel discussion with Jane Katsubo & Christoph Redl - Stop Waiting for Godot - Experiences from successful work with Godot by Raffaele Picca and Godot Meetup with Nathalie Galla - The Business Case for Diversity: How inclusion drives innovation and profitability - panel discussion with Madeleine Egger from Womenize!
"GG Bavaria is growing - and so is our offer for the industry. With the new Business Day, we are creating an exclusive space for knowledge exchange and networking in the games industry - in Bavaria and beyond," says Lina Timm, Managing Director of Medien.Bayern GmbH, which owns Initiative Games/Bavaria, the main organiser of GG Bavaria. "We are delighted to be able to bring top-class and international speakers to Bavaria and to put pressing industry issues on the agenda. The fact that we were able to attract so many exciting guests for the premiere shows how important this format is. With Business Day, we are strengthening Bavaria as a games location - and we look forward to welcoming the industry to Munich on 28 March!"
On 29 and 30 March, the Career Space will once again be offering free talks and workshops for interested visitors. As in previous years, there will be insights into various courses of study and careers for those who want to pursue their passion for games as more than just a hobby, including from the Technical University of Munich, the Game Innovation Lab at the University of Bayreuth, the SAE Institute in Munich and the University of Applied Sciences in Kempten. On Saturday, there will also be a Games Pitch, where students will present their projects to a panel of experts and receive feedback. Registration for the pitch is available here.
GG Bavaria will take place on 28 March from 9:00 to 19:30 (Business Day) in the Business Area of the Olympiahalle and on 29 March from 10:00 to 19:00 and on 30 March from 10:00 to 18:00 (Convention) in the Kleine Olympiahalle in Munich (Tickets).
GG Bavaria is organised by Games/Bavaria, an initiative of Medien.Bayern GmbH, in cooperation with MYI Entertainment and is funded by the Bavarian State Ministry for Digital Affairs.
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