VaultN and GOG to Expand Their Joint Solution

One year into their partnership, VaultN and GOG have drawn a positive initial conclusion from their collaboration. They are now looking to offer the joint solution to other GOG publishing partners and to retailers outside of Europe.

The first year was a resounding success. In August 2023, VaultN and GOG entered into a strategic partnership (in German). By using VaultN's technology, the games of selected partners from GOG.com's publisher portfolio could also be sold through third-party retailers since 2024. And this seems to have resulted in a win-win situation for all parties. According to the partners, the publishers saw an increase in sales. Affiliated retailers have benefited from a wider range of products, and GOG.com has gained new customers. Players have also benefited, as they have been able to take advantage of special offers on their favourite gaming platforms while activating their games immediately using their existing GOG account.

The initial rollout of this offering has yielded remarkable results as the partners confirm. Participating publishers like Bethesda, Nacon, Fanatical, and Gamesplanet experienced significant sales in a first roll-out this spring. GOG.com, too, saw that a 40 per cent of all users using the keyless activations are new and reactivated user accounts.

"The sales success of GOG versions via connected retailers is a testament to the exciting opportunities this partnership creates for VaultN’s partners," says Claire Ralley, CCO of VaultN.com. "The phenomenal user activity during our test phase underscores the strength and value of our connected network of publishers and retailers. "

Marcin Paczyński, Senior Business Development Manager at GOG, echoes this sentiment, stating, "This partnership showcases a powerful way for publishers to leverage GOG's keyless activations through various channels. It's a win-win for everyone involved – publishers, retailers, and, of course, our platform."

After the initial good results, VaultN and GOG still have big plans, as they also confirm. The joint offering will continue to expand. On the one hand, they want to attract more publishers who already work with GOG. They also want to expand the network of affiliated retailers, including those outside of Europe.

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