Former MYI Communications expert Sandra Bloy is the new Marketing Lead for Munich esport streaming tool company BlueBottle by Irox Games co-owner Marcel Zurawka.

After her last big project HeroFest Bern on 3-5 October 2025, Sandra Bloy, current Project Owner Marketing & Communications at MYI Entertainment, is changing ships: In mid-October, Bloy will become Marketing Lead for Munich esport streaming tool agency BlueBottle. The company is owned by Irox Games co-owner Marcel Zurawka and has recently been funded by Creative Europe.

In her announcement post on LinkedIn, she wrote: “The last three years at MYI have been extremely formative for me: I was able to learn an incredible amount, make exciting contacts, supervise brilliant projects (I will miss my gamescom LAN crew ), and grow together with a great team. Without you, this journey would not have been the same.”

Apart from her marketing job, Bloy is also president of the Bavarian eSports Association and a Women in Games ambassador.

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Pascal Wagner
Pascal Wagner
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