Following a new tender for its PR budget in Germany, Switzerland and Austria, Nintendo has awarded the contract to Hamburg-based Punkt PR. The transition from long-standing partner SZ Scala is expected to be completed by March 31, 2026.
The change in responsibility marks the end of a long-standing partnership. SZ Scala, formerly SV Onpact, had been supporting Nintendo in the GSA region with product and project PR activities since 2014. The change in account management followed a new tender, which was ultimately awarded to Punkt PR.
“With Punkt PR as a strong partner at our side, we look forward to the upcoming topics, projects, and product releases,” says Silja Gülicher-Dütsch, Senior PR & Licensing Manager Nintendo D-A-CH. “SZ Scala has supported us with great commitment. We would like to express our sincere thanks for the professional and cooperative partnership.”
The transition is to take place gradually and, according to Nintendo, will be completed by March 31, 2026.
