Żabka Enters Digital Gaming Sales Market With Epay

The Żabka chain, which is almost omnipresent in Poland, will be selling games in future – albeit only in digital form. This has been made possible by a partnership with the prepaid and gift card provider epay.

Epay is a business unit of Euronet and specialized in in the distribution of prepaid products. Gaming cards are also an important pillar of the business. epay works with all three console manufacturers Sony, Microsoft and Nintendo, as well as Steam and Google Play. Amazon and Netflix are also part of the extensive partner network.

On the retail side, epay works with partners in 64 countries, and Żabka is now joining as another partner with over 11,500 locations in Poland. The aim of the cooperation is to provide customers with easy and diverse access to the rapidly growing world of gaming. As part of this collaboration, games from the epay range are now available in Żabka stores. According to epay and Żabka products will be available in almost every store.

"Żabka is one of the best-known retail brands in Central and Eastern Europe. We are delighted to support the company in its expansion into the gaming world and the digital content sector. Our offering is tailored to the network's goals and customer requirements,‘ says Piotr Adamek, Managing Director at epay Poland. "By combining Żabka's wide reach with epay's expertise in digital content distribution, we are expanding the range available to millions of Żabka customers with an extensive selection of games and digital services."

"Żabka's entry into the gaming market marks an exciting milestone, as digital content and games are increasingly becoming an integral part of our customers' everyday lives,’ said Przemyslaw Tomaszewski, Sales & Service Development Director at Żabka Polska. ‘We are delighted that epay is supporting us with its expertise, technology and solutions."