gamescom Meshy at gamescom: Generative 3D Under Production Conditions Advertorial | The business area is open — and runs through Friday only. At Hall 3.2, Stand A040, Meshy is on site with live demos and the team behind them. The conversation worth having there is not about the models — it is about what generative 3D changes for studios. By Meshy.ai • 1 min read
Business Durable Advantage: Chris Hewish's New Book Debuts at gamescom 2026 Advertorial | Every year, gamescom fills with trailers, hardware reveals, and platform announcements. This year, Xsolla President Chris Hewish is bringing something the show floor rarely sees: a business book. By Xsolla • 3 min read
SJ Xue, Vice President of Growth and Corporate Development at thatgamecompany, will lead the thatgamepublisher initiative Publishing Thatgamecompany Launches Publishing Label Thatgamepublisher thatgamecompany, known for Journey, Flower, flOw and Sky: Children of the Light, has launched a new publishing label: thatgamepublisher wants to support “creative developers who use interactivity to expand what games can make people feel”. By Stephan Steininger • 1 min read
Business EGDF and VGE Release Major Report on Europe According to the data, the EU game industry has reached 6600 studios that employ over 95.000 people and generate a combined industry turnover of 24 billion euros. By Stephan Steininger • 2 min read
Grand Theft Auto VI © Rockstar Games Business G+ GTA's Shadow: The Effects of a Mega Release on the Industry and the Release Schedule This year is the year! Rockstar Games' highly anticipated Grand Theft Auto VI is set to be released in November. But how will other publishers handle a release like this? How will release strategies change, and what strategies are actually out there? By Marcel Kleffmann • 9 min read
Business The Public Gaming Privatization Wave: Why Public Equity Markets Are Losing Their Grip on Video Game Publishing In his new update industry expert Zoran Roso analyses why the rigid demands of linear quarterly earnings are causing a systematic valuation breakdown against the multi-year, hit-driven development cycles of interactive entertainment. By Zoran Roso • 5 min read
ZBD © ZBD Business ZBD Launches Payments Stack Built for Games ZBD has announced a new platform offering embedded financial infrastructure for money lifecycle in games. This new line of products sees the company expand to support PC and console games. By Marcel Kleffmann • 2 min read
Harvey Smith, CEO and Creative Director at Black Pony Immersive | Ben Horne, COO and Executive Producer at Black Pony Immersive © Black Pony Immersive Business Harvey Smith and Ben Horne Set Up Black Pony Immersive Veteran game developers Harvey Smith and Ben Horne have founded Black Pony Immersive, a new game studio specialising in the design and development of first-person action RPGs - specifically, immersive sims - in which players create their own experiences through emergent game systems. By Marcel Kleffmann • 1 min read
Archive Picture by Womenize! Business Womenize! Rolls Out Its Masterclass Series Across Germany Thanks to Federal Funding With its project Womenize! Games and Tech Masterclasses 2026–2028, the initiative is doubling down on its commitment to enhancing visibility and equal opportunity for women in the German gaming industry. By Stephan Steininger • 1 min read
David Reid, Chief Marketing Officer, ProbablyMonsters © ProbablyMonsters, Reid Business G+ ProbablyMonsters' New Approach: AA Games with AAA Quality US games company ProbablyMonsters is focusing on smaller projects following a restructuring, specifically AA games with AAA-level quality. We spoke to David Reid, the company's Chief Marketing Officer, about this approach and the competitive market for such games. By Marcel Kleffmann • 7 min read
Business The 20 Largest Video Game Companies in Germany In Germany, 12,235 people are employed by game developers and publishers (2026). But which are the 20 largest employers in this sector? By Marcel Kleffmann • 1 min read
Apple Changes Its Business Terms for Apps in the European Union © Apple Business Apple Changes Its Business Terms for Apps in the European Union Following collaboration with the European Commission, Apple announced changes to its business terms for apps and alternative app marketplaces in the European Union. There are now unified business terms for developers that distribute apps in the EU. By Marcel Kleffmann • 2 min read
