The three most successful new releases by revenue on console in 2025, according to Newzoo Business Newzoo Sees Its Preliminary Annual Analysis Confirmed by December Data In an update, Newzoo has reinforced its analysis of the gaming market's development presented in December. The December data confirmed the identified annual trends of increasing market concentration. New IPs and AA games on PC are most likely to be successful. By Stephan Steininger • 2 min read
Jonathan Hales, CEO Megabit Publishing © Megabit People Five Questions for Jonathan Hales, CEO of Megabit Publishing Jonathan Hales recently became the CEO of Megabit. In an interview with GamesMarkt, he discusses his new role, the highly competitive publishing market, and how Megabit is positioned to support both Aonic's internal studios and third-party partners. By Marcel Kleffmann • 4 min read
CEO Satya Nadella / CFO Amy Hood © Microsoft Business Weak Holiday Season Sales: Xbox Revenue Declines in Q2 FY26 During the second quarter of the current financial year, Microsoft's Xbox division saw a 10 percent decline in revenue. There was a downturn in both content and services, particularly hardware, in what is normally a strong year-end period. By Marcel Kleffmann • 2 min read
StarRupture © Creepy Jar Products Creepy Jar's StarRupture Significantly Exceeds Expectations Creepy Jar is delighted with the Early Access launch of StarRupture, which sold over 500,000 copies in under two weeks. Gross sales have exceeded $8.7 million, which is well above the Polish studio's expectations. By Marcel Kleffmann • 2 min read
game Sales Award in December 2025 © game - Verband der deutschen Games-Branche Products No Fewer Than Seven Game Sales Awards Were Handed out at the End of 2025 Seven games received a game Sales Award in December 2025. No other month last year saw so many awards presented by game – the German Games Industry Association. Nintendo alone received four of these awards. By Marcel Kleffmann • 4 min read
Felix Falk, Managing Director of game - The German Games Industry Association © Dirk Mathesius/game Business "The Federal Games Funding Programme Pays off for Germany" A new study of the German games industry reveals dynamic growth and significant potential. The industry has grown strongly and the Federal Games Funding Programme is having a positive impact on the public sector. The study concludes that tax incentives are required. By Marcel Kleffmann • 3 min read
Spending on user acquisition advertising in 2025, broken down by state © AppsFlyer Business AppsFlyer: AI Floods Mobile Gaming Marketing Channels In its 'State of Gaming for Marketers 2026' report, AppsFlyer outlines how the scaling up of marketing activities using AI has increased global spending on user acquisition and visibility. Meanwhile, Chinese publishers are reshaping competition in mobile gaming. By Marcel Kleffmann • 4 min read
2025 Was a Landmark Year for Gaming M&A © Drake Star - Sources: CapIQ, Pitchbook & DSP Research Business Drake Star: "2025 Was a Landmark Year for Gaming M&A" Drake Star has released its latest Global Gaming Report 2025, which covers gaming M&As, financings and IPOs. Two megadeals stand out in particular. The global technology investment bank is also positive about 2026. By Marcel Kleffmann • 4 min read
Kim Bayley, CEO of ERA Business UK Games Market Grew by 7.4 Percent According to ERA As usual, the British trade association ERA was the first to publish preliminary market data for the past entertainment year. According to this data, the British games market returned to significant growth. However, ERA does not take hardware sales into account. By Stephan Steininger • 2 min read
Battlefield 6 © EA Business Alinea: Battlefield 6 Is the Most-Played New Game of the Year Battlefield 6 is not only the most played new game of the year but also the best-selling title, according to estimated data from Alinea Analytics. The second most-played game is also from Electronic Arts, but not EA Sports FC 26. By Marcel Kleffmann • 2 min read
Business Newzoo Reviews 2025 so far and Sees Fundamental Change in the Market Shortly before Christmas, Newzoo issued a new market forecast based on data from the first eleven months of the year. It assumes a global market volume of US$197 billion. In addition, market researchers have identified a concentration of the most important IPs among fewer and fewer companies. By Stephan Steininger • 3 min read
Business Roblox 2025: New Records, Platform Specifics, and What's Important to Gen Z In 2025, Roblox broke the record for the most concurrent players in a video game twice. Furthermore, Gen Z places particular importance on virtual fashion and the presence of real brands in virtual worlds. By Marcel Kleffmann • 4 min read
