The First Quarter of Ubisoft's Transition Year

Business

The Playground Manifesto: Can Nex Capture the Post-Inflation Family Gaming Market?

In his latest Zoran's Update, gaming marketing expert Zoran Roso analyzes Nex Playground's strategy of positioning itself as an affordable family console featuring motion controls in the tradition of the Wii in a market where consoles are increasingly becoming luxury items.

By Zoran Roso • 3 min read

Business

UK Industry Wants to Create Collaborative Framework for Collecting Video Game Culture

Whilst the International Computer Games Collection project in Germany is on the verge of being scrapped, the UK industry association UKIE is organising a meeting for several museums in mid-August to establish a framework for the preservation of British gaming heritage.

By Stephan Steininger • 1 min read

Business

Spain’s Games Revenue Fell by 3.2% in 2025

The Spanish Video Game Association (AEVI) has published its annual report for 2025, which includes market data for the past year. Total revenue fell slightly to 2.293 billion euros. The decline was particularly pronounced in the PC and console games sector.

By Stephan Steininger • 1 min read

Publishing

Bandai Namco and Koei Tecmo Expand European Distribution Partnership

Last fall, Bandai Namco Entertainment Europe and Koei Tecmo Europe entered into a distribution partnership covering most European countries. This partnership has now been expanded to include the remaining countries.

By Stephan Steininger • 1 min read

Business

The Playground Manifesto: Can Nex Capture the Post-Inflation Family Gaming Market?

In his latest Zoran's Update, gaming marketing expert Zoran Roso analyzes Nex Playground's strategy of positioning itself as an affordable family console featuring motion controls in the tradition of the Wii in a market where consoles are increasingly becoming luxury items.

By Zoran Roso • 3 min read

Campus

Game Studies Watchlist 2026 #29

The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week's edition focuses on Sierra's Gold Rush, the use of RPGs to communicate historical research, the ecological patterns of Pokémon, and Nintendo's legal battle over US tariffs.

By Rudolf Inderst • 4 min read

Daily

GamesMarket Daily – 23. July 26: EC x EA x PIF, Xsolla, Level Up, gamescom dev, UKIE, EA Sports FC 27

Electronic Arts and Saudi Arabia are the key talking points today. The EU has given the green light to the takeover, whilst EA has revealed the cover stars and release date for FC 27. And we take a look back at a panel from last year’s gamescom dev. Topic: The games industry in Saudi Arabia.

By Stephan Steininger • 5 min read

Products

Update: Jude Bellingham Joins Kylian Mbappé on the Cover of EA Sports FC 27

Electronic Arts has lifted the veil and revealed the global release date for EA Sports FC 2027. England star Jude Bellingham will also feature on the cover alongside Kilian Mbappé.

By Stephan Steininger • 2 min read

EU Commission Greenlights Electronic Arts Takeover

Under the EU Merger Regulation, the EU Commission has no objections to the planned takeover of Electronic Arts by the Public Investment Fund (‘PIF’) of Saudi Arabia. The deal raises no competition concerns.

By Stephan Steininger • 1 min read