Rocket Beans: Rebranding on Its 10th Birthday
– 2 min read
The parent company behind Rocket Beans TV is rebranding for its 10th birthday. The rebrand gives the company's contract production division, as well as Rocket Beans Artist Management, a separate identity.
The parent company behind Rocket Beans TV is now called Beans Entertainment - previously called Rocket Beans Entertainment. At the same time, the contract production unit will operate under the new name of Midflight. "The rebranding is an important step in giving each business unit an independent identity. We want to sharpen our focus and make the company fit for the future," explains Arno Heinisch, Managing Director of Beans Entertainment. "With the new structure, we are laying the foundation to continue our growth and to spin off individual business units in the long term."
The name change from Rocket Beans Productions to Midflight was announced in May 2024 in the Beansreport. The new websites were launched today to coincide with the 10th anniversary of Rocket Beans TV. "2024 has been a successful year," says Michael Petrescu, Managing Director of Midflight. "With shows like the Tagesschau on Twitch, the Capcom appearance at gamescom and the Machiavelli Sessions for WDR, we have delivered high revenue and high profile projects. Now we want to build on this success in 2025." The Game Two format, which will run on ZDFneo until summer 2025, will be a particular focus. "We are convinced that Game Two is an indispensable part of the German media landscape," says Petrescu.
"I'm looking forward to the new year," says Arno Heinisch. "The anniversary of Rocket Beans TV makes us all proud - so many years of passion and dedication. And the developments in our business areas also feel like a good step forward." A big show will take place live at the Xperion in Hamburg on 17 January to celebrate the 10th anniversary.
In addition to Midflight and Beans Entertainment, Rocket Beans Artist Management has also been given a new look. The website astronauts.gg went online in June 2024 under the name Astronauts. Beans Entertainment GmbH has around 110 employees who produce video content for its own platform rocketbeans.tv and for various clients as Midflight. It is a creator, platform, artist management, production company and publisher at the same time.
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