Full-Service Agency 'viralwunder' is Rebranding as 'asap Brand Services'

Launched in 2012, the agency business of Web Media Publishing AG is undergoing a rebranding. As asap Brand Services, the company wants to reflect to the outside world what it lives and practices for its customers every day.

A lot has changed in the media landscape since 2012, and the same applies to the business of the former viralwunder, according to the press release issued by Web Media Publishing AG on the occasion of the agency's rebranding. The media company launched the agency in 2012 and worked with numerous well-known clients from the games industry, as well as from other industries. The plan is to continue in this vein, but in the future under the name asap Brand Services.

"Reaching exactly the right people with effective communication is still our core business," says board member Sören Lohse. "Nevertheless, times have changed drastically, and with them the rules of the media landscape – and so have we. Our new name and our new identity reflect to the outside world what we have been living and practicing every day for years for our many customers."

Lohse heads a team that now numbers more than 20 permanent employees at the Cologne and Munich locations. According to the company, the team members have an average of eleven years of professional experience in the media industry.

“In recent years, we have been able to celebrate so many successes with our customers not least because we network services and thus the individual areas of marketing,” adds Head of Business Development David Dieckmann. ”Our results show that if you want to be visible across channels, you have to break out of silos. Wherever it makes sense, we interweave individual measures of our marketing strategies. This ranges from targeted paid media support for influencer campaigns to cross-channel advertorial production. Our aim is to achieve authentic and effective communication across all channels that pursues common, overarching goals. This applies to TikTok posts as well as to digital out-of-home spaces and TV commercials.”

asap Brand Services' existing client base includes NVIDIA, Constantin Film, Ravensburger, Ubisoft, Square Enix, Capcom, Raclette Suisse, Burda and BioTechUSA.