Atari Acquires Intellivision Brand, Amico Still Alive
– 1 min read
Atari acquired the Intellivision brand and over 200 games from Intellivision Entertainment. The former Intellivision will be rebranded and continue to sell the Amico console.
Atari has acquired the Intellivision brand and certain games from Intellivision Entertainment. The purchase includes the rights to more than 200 titles. As part of a long-term plan to create value from the Intellivision properties, Atari will seek to expand digital and physical distribution of legacy Intellivision games, potentially create new games, and explore branding and licensing opportunities.
Intellivision Entertainment will rename itself and continue its business of developing and distributing the Amico game console with a license from Atari to continue to distribute new versions of the Intellivision games on the Amico.
"Uniting Atari and Intellivision after 45 years ends the longest-running console war in history," said Mike Mika, Studio Head at Digital Eclipse, an Atari-owned game studio. "This was a very rare opportunity to unite former competitors and bring together fans of Atari, Intellivision and the golden age of gaming," said Wade Rosen, Chairman and CEO of Atari.
The first Intellivision home video game console was released by Mattel Electronics in 1979 and the console platform sold an estimated five million units by 1990.
"Atari has been a valuable partner and we have every confidence they will be a responsible steward of the storied Intellivision brand," said Phil Adam, CEO of Intellivision Entertainment. "We look forward to our expanded collaboration and bringing a broad array of new Atari and Intellivision titles to the Amico and Amico Home family gaming platforms."
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