First Nintendo Brand Shop in Europe Opened at Müller in Ulm
Shortly before the launch of the Nintendo Switch 2, Müller and Nintendo have intensified their strategic partnership and opened the first Nintendo brand shop in Europe. Müller also promised to have at least one Switch 2 in stock in every of its 950 shops for the launch and confirmed that it will exhibit at gamescom 2025.
Kathrin Tamburello, Sales Director Nintendo GSA and Marco Helm, Müller's Head of New Media & EntertainmentMüller
Nintendo products have always played a major role in the Müller games range. After all, Müller once developed the range from its toys division. Today, however, the Ulm-based company is one of the most important remaining stationary retailers for games on all platforms in Germany. Perhaps this is why the first Nintendo brand shop in Europe was opened in the Müller shop in Ulm just before the launch of the Switch 2.
Nintendo products have always played a major role in the Müller games range. After all, Müller once developed the range from its toys division. Today, however, the Ulm-based company is one of the most important remaining stationary retailers for games on all platforms in Germany. Perhaps this is why the first Nintendo brand shop in Europe was opened in the Müller shop in Ulm just before the launch of the Switch 2.
