The ARD booth at gamescom was the first cross-broadcaster project from the new ARD Games Network to be presented at gamescom. In four clusters, it aims to support upcoming projects, facilitate exchange, and thus strengthen the impact of the gaming initiatives of the ARD broadcasters.
The booth of the ARD at gamecom 2025SWR/Tim Bachmann/ARD Presse
Many of the various ARD stations from the federal states and regions have already implemented a wide range of projects in the gaming context in recent years. Now, the public broadcasting group wants to consolidate this commitment and provide better support. To this end, ARD presented the ARD Games Network at the ongoing gamescom. The first station-wide project was the ARD gamescom booth, which can be found in the entertainment area.
Many of the various ARD stations from the federal states and regions have already implemented a wide range of projects in the gaming context in recent years. Now, the public broadcasting group wants to consolidate this commitment and provide better support. To this end, ARD presented the ARD Games Network at the ongoing gamescom. The first station-wide project was the ARD gamescom booth, which can be found in the entertainment area.