GamesMarkt

Business

GamesMarkt spoke to President and CEO Matthew Bromberg about how Unity is positioning itself for the future and how the company behind the popular game engine is trying to win back the industry's trust.

**GamesMarkt: After the announcement of the new pricing model in September 2023, Unity lost trust of the industry, although much of it was later scrapped. What are you doing to regain that trust?**

**Matthew Bromberg**: "I think the only way to regain trust is to prove that you're worthy of it, and you do that by consistently delivering. By being clear about how you communicate and by doing what you say you're going to do. It takes a little bit of time, but if you keep at it and you're consistent, people respond. In the second half of 2024, after talking to a lot of customers, we cancelled the Runtime Fee and reverted to a subscription-based model, delivered Unity 6 - the best performing, most stable version of Unity we’ve ever shipped - and outlined a new upgrade philosophy. We recognize that when developers choose Unity, they're potentially building a business on top of our platform for decades - and we want to make that choice easier every day."

The full interview with Unity CEO Matthew Bromberg, which also covers the company's restructuring, Unity 6, non-gaming applications and current industry trends, [can be found here as a Plus article](https://www.gamesmarket.global/business/interview-matthew-bromberg-how-unity-aims-to-regain-the-trust-of-the-games-industry-cac54dab683400bf9e6ea2a28acff5dc).

Unity is a leading platform for creating and growing games and interactive experiences across all major platforms, from mobile, PC and console to extended reality (XR). Unity 6 is the latest release of Unity.

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Unity CEO: "I think the only way to regain trust is to prove that you're worthy of it"