In northern Germany, esports stakeholders from three states are joining forces, whilst G2A and Newzoo have jointly published a report packed with interesting market data. The day was marked by sales records, the EU’s green light for the MediaMarkt takeover, and Helen Chiang fighting speculation.
When does a gamer become a buyer, dear readers,
is one of those questions that never loses its relevance in the games industry. And the answer to it is constantly changing. Just a few years ago, Day 1 was when the ultimate deal was on offer. Anyone who messed that up had virtually no chance of achieving decent lifetime sales figures.
Pre-orders and Day One are still important, but with the growing range of titles in digital stores and the glut of playable games available through subscription services, more and more people are in no great hurry to start a new game around its official launch. Waiting for the right discount has become the norm, as G2A and Newzoo have discovered in a recent study that answers some very important business questions. Let’s hope that these questions are asked regularly in future, so that what is currently a snapshot can become a market observation from which trends can perhaps be identified at an early stage.
Here are the news of the day!
Your Stephan Steininger
The organised esports scene in north-western Germany is getting closer together. The Lower Saxony Esports Association, part of the German Esports Federation (ESBD), is merging with the associations in Bremen and Hamburg to form the E-Sport-Verband Nordwest (North-West Esports Association).
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by Marcel Kleffmann
G2A and Newzoo have published a comprehensive study on gamers’ purchasing behaviour, which offers interesting and, in some cases, surprising insights that are likely to be of particular interest to developers and publishers of premium games.
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by Stephan Steininger
IT law expert Sandra Spensberger dissects a German court decision that put a stop to the sale of modded and boosted game accounts for a popular online multiplayer game via a Lithuanian third-party platform.
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by Sandra Spensberger
In a video, Bethesda Game Studios not only looked back on the company’s 40th anniversary but also revealed the title of the next, long-awaited Elder Scrolls game. However, no further details were provided beyond the name.
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The final hurdle in the planned takeover of the German retail group Ceconomy – which essentially comprises the MediaMarktSaturn Group – by JD.com has been cleared. The EU Commission has given the green light for the acquisition, subject to the conditions it has imposed.
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Marcel Kleffmann
In a LinkedIn post, Helen Chiang has spoken out for the first time since leaving her role as COO of Xbox after just three months. In it, she dismissed speculation in the press about her departure.
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The German Federal Government's Video Game Funding Programme has awarded Stillfront Germany GmbH just over one million euros in funding for Empire New Horizons. This is the company's second grant, despite the fact that the period for the first one is still ongoing.
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Thanks to the continued success of Borderlands 4, more than 100 units of games from the Borderlands IP have been sold to date, according to 2K and Gearbox. Further content updates are planned.
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Timon Herzog and Metaroot have released the DLC The Miner Was Replaced for the programming game The Farmer Was Replaced, which has now sold over a million copies. A mobile version of the game has also been developed in collaboration with Ateo.
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Remedy Entertainment's revenue tripled in the third quarter of 2026 compared with the same period last year, primarily due to the release of Control Resonant, which is the company's fastest-selling game to date.
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The Soviet city-builder Workers & Resources heads into space in the new Space Program DLC. Publisher Hooded Horse and developer 3Division announced this alongside passing the 1 million sales mark.
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Marcel Kleffmann
03.11. - 04.11.2026: GodotFest (Munich)
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12.11. - 13.11.2026: The Games Forum Roma (Roma)
14.11. - 22.11.2026: Dutch Games Week (Breda)
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26.11.2026: The Pre-Show (London)
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