Whether it’s high-profile political visitors from Brussels, a trade delegation from South America or a major publisher from Asia – gamescom draws people from all over the world to Cologne. With just over a month to go before the event, confirmations are coming in by the hour.
Politically speaking, dear readers,
gamescom has long been recognised in Germany. Yet the number of international politicians attending has also been steadily increasing for years. However, the fact that Henna Virkkunen, Executive Vice-President of the European Commission, is coming to Cologne in 2026 takes the event to a whole new level. Not least because, over the past two years, an increasing number of issues have emerged at EU level that are relevant – if not critical – to the games industry. It would be great if gamescom could also foster understanding in this area and promote dialogue between the industry and the political sphere.
Here are the news of the day!
Your Stephan Steininger
Henna Virkkunen will be visiting gamescom for the first time this year. As the European Commission's Executive Vice-President for Tech Sovereignty, Security and Democracy, as well as the Commissioner responsible for digital and frontier technologies, she will be taking part in the political opening.
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by Marcel Kleffmann
From emergency contacts to party guides, tips for traveling in Cologne and information for trade visitors and exhibitors: Learn everything there is to know about being at gamescom on our big service portal.
gamescom isn’t just one event. gamescom has many facets. Each one is exciting, but not every one is suited to every target audience. We’ll show you what lies behind the different areas and side events, and how we support your success with gamescom Daily.
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by Stephan Steininger
The London Games Festival 2027 will take place in mid-April at a larger venue in the heart of the city. It will offer greater accessibility and an expanded professional programme. Significant audience growth was seen among B2B and international attendees in 2026.
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by Marcel Kleffmann
Brazil Games will return to gamescom in 2026 not with just one, but with two separate presences. In addition to its stand in the business area, Brazilian studios will also be present at the Indie Arena Booth.
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The global interactive entertainment brand HoYoverse (Cognosphere, miHoYo) has announced its lineup for gamescom 2026. Honkai: Nexus Anima, and Petit Planet will make their gamescom debuts. Additionally, HoYoverse will be present in the business area for the first time.
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Rudolf Inderst
Following the Xbox reset, Bethesda Game Studios revealed their plans for the years ahead. In particular, they are developing several new Fallout games. However, they are also bringing their teams closer together.
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Publisher Toplitz Productions and developer SpaceRocket are giving the title Permafrost more time to polish. Instead of launching in the height of summer, Early Access will now begin in October.
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One of Daedalic Entertainment's biggest successes in recent years was Star Trek: Voyager - Across the Unknown, released in February 2026. The publisher has now launched the Expansion Pass and the first story DLC.
(Read more...)
To mark the start of gamescom in Cologne, MediaMarktSaturn is opening its third Tech Village in Germany. This flagship store is being set up on Hohe Straße in the city centre and will also become the new home of Xperion, which was previously located on Hansaring.
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Zoran Roso
06.07. - 23.08.2026: Esports World Cup (Paris)
17.07. - 19.07.2026: MagicCon Amsterdam (Amsterdam)
17.07. - 19.07.2026: Southeast Game Exchange (Greenville, SC, USA)
19.07. - 23.07.2026: Siggraph 2026 (Los Angeles)
22.07. - 23.07.2026: GDD - GermanDevDays - 2026 (Frankfurt am Main)
31.07. - 03.08.2026: ChinaJoy (Shanghai)
05.08. - 07.08.2026: Serious Play Conference (Durham/USA)
23.08. - 25.08.2026: gamescom dev (Cologne)
25.08.2026: gamescom opening night live - tbc - (Cologne/Stream)
26.08. - 30.08.2026: gamescom (Cologne)
27.08.2026: gamescom congress (Cologne)
Find more events in our GamesMarket calendar.
